Went to a well known supplier of pet goods today to purchase a collar and tag for our new puppy due to come home in a couple of weeks.
Picked up collar and went to till to request a tag. I had to give surname, contact number, house number and postcode. Just as he put the tag in the machine I said "Oh, you didn't ask for the dogs name" to which he replied that their policy is not to print the actual dogs name on the tag anymore due to insurance purposes, and due to the increase in dog thefts it's best if the name is left off so that the thief can't bond with the stolen dog. Was also told that insurance could also be invalidated if the insurance company were to find out his/hers name was on a tag....I couldn't disagree with him as I knew no different and he was very insistent!
I haven't purchased a dog tag in nearly 15 years so don't know whether this has become a universally known thing in the interim. Anyone have any recent experience?