Inspired by another thread touching on what the results of a hypothetical election would be tomorrow, I was really surprised to see some of the comments.
Why do vote for the party you do?
Is it:
A) lifelong party voter and align with the party's fundamentals (e.g. supporter of a small State and lower taxes for Tories, higher public spending and increased taxes for Labour supporters)
B) a specific one issue that matters to you (e.g. Brexit/women's rights/taxes etc);
C) a belief that the party are a safer pair of hands financially/socially than the other parties available; or
D) something else entirely?
I'd be interested to understand what goes into these decisions for people. I know what factors I use when coming up with my voting decisions but I have incorrectly predicted quite a few votes in recent years and would be intrigued to hear how others make them?