I feel like I've the past decade or more a more modern version of standard poetry voice has emerged. It's often accented and has this singy song cadance to it. When I first heard this poetry spoken word I thought it was refreshing. I'm thinking of Kay Tempest for example.
But now I feel like every other advert uses poetry or spoken word in this way. So it's just become cliche and it's kinda spoiled spoken word for me. I just cringe when I hear it. I'm thinking of the nationwide adverts for example. But many borrow heavily from this style.