This afternoon I was browsing at my library and picked up a random book from the donations shelf by an author I'd never heard of. Not a topic I'm interested in particularly. It didn't appeal, so I put it back down. This evening, FB has given me an advert for the exact same edition of the random book, published quarter of a century ago. Given that there are about a million books published a year, that's a one in 25 million chance. How TF did creepy FB know what book I'd picked up?