When DD was baby/toddler (11/12 years ago) I bought a few clothes, toys etc from a shop which was very similar to JoJoMamanBebe but wasn't JoJoMamanBebe! Small shops, slightly over priced (!), small chain with quite a few stores including one on Wandsworth Common in London. May have begun with an M or W. Not Mamas & Papas. Possibly did maternity clothes too. It's been bugging me as can't remember the name!