I have seen references to “wild swimming” over the last couple of year but wasn’t sure what it was all about. However, I was recently talking to a friend, who was being very enthusiastic about wild swimming, and it seems that this just means swimming in rivers, lakes, oceans etc - anywhere that’s not a pool. I have swum in many lakes and oceans but I didn’t realise that I was doing “wild swimming”...
It’s a bit like “vegan leather”... there must be lots of examples of these new labels.