Of course, with micro-targetting, you don't have to select just one Kryptonite.
Cambridge Analytica: how did it turn clicks into votes?
www.theguardian.com/news/2018/may/06/cambridge-analytica-how-turn-clicks-into-votes-christopher-wylie
Cambridge Analytica could, Wylie says, craft adverts no one else could: a neurotic, extroverted and agreeable Democrat could be targeted with a radically different message than an emotionally stable, introverted, intellectual one, each designed to suppress their voting intention – even if the same messages, swapped around, would have the opposite effect .
And some examples of where they did it.
How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election
medium.com/startup-grind/how-the-trump-campaign-built-an-identity-database-and-used-facebook-ads-to-win-the-election-4ff7d24269ac
Depress The Vote
“We have three major voter suppression operations under way,” a senior Trump official explained to reporters from BusinessWeek. They’re aimed at three groups Clinton needs to win overwhelmingly: idealistic white liberals, young women, and African Americans.”
The goal was to depress Hillary Clinton’s vote total. “We know because we’ve modeled this,” the senior Trump official said. “It will dramatically affect her ability to turn these people out.”
If I remember correctly, the Trump campaign ran "Hillary insults black men" ads to one target segment, while running "Hillary supports black men who you believe are all rapists and murderers" to another segment.
The examples are from the 2016 US election, but this is the future of politics internationally. At least it is while we continue to buy it.
So excuse me if I raise an eyebrow on hearing about a social media "#Walkaway movement". Uh-huh. Wonder where that came from...