Actually no, he's worse than that. He's a low down grifter preying on the vulnerabilities of sad lonely men to get them to part with their money to be let into the secret of sexual success.
Of course all these men really need is to love and respect themselves and the women they wish to form bonds with, but much easier to tell them "it's not you, it's these 'low value' women and these women over here are much better".
PUAs are an industry which revolves around dehumanisation and degradation.