Has anyone seen the AXA campaign doing the rounds on instagram? Who came up with it? It seems to be suggesting that if you have "self belief" you can, as a woman, achieve anything (ahhh so that's where I have been going wrong). Apparently if you download a Nas song (a guy who has been accused of domestic violence against his wife) you will achieve this state of self belief.
Aside from the fact that I think monetising International Women's Day is wrong, they are also using men to promote it. Maybe all the women they approached realised it was a terrible idea and turned it down?
It is almost hilariously bad.