John Lewis add

[Kannet]

Just wondering. Why does the John Lewis Christmas add get so much press coverage. Most of the big retailers do big Christmas adverts so why the big hoo haa about John Lewis

John Lewis was the first to do the big emotional Christmas ads, weren't they?
Then everyone joined in in competition.

In the past few years it's still only really been Aldi and Sainsbury's that have been able to compete though IMO.
Though I do really like this years Smyths advert.

It just surprises me. It's all over Facebook, the news websites and good morning Britain have pretty much dedicated the morning to it.