Deecee- bit aggressive
. Lots of equally unnecessary language and tone knocking about and yours is really no better.
I assume you don't approve of it OP? There are a number of heritage sayings and names that are no longer particularly appropriate; I'd say this is an example of that. We had a pub of the same name a few miles down the road from here and it changed the 'black' portion to a different colour a few years ago, but I've seen several with the name intact.
I assume changing the name of ones heritage business is potentially a risk to custom (Google search hits etc) as well as expensive to change signage or any paint colours in an industry that is already known to often struggle with semi rural pubs often closing as it is so for that I couldnt judge the proprietors in any specific way. Not something I'd be happy to see at all though, it is unnecessary.