I find it hard to shop in Debenhams due to the clothing being organised by brands rather than type. It's fine if you've got hours to spend trawling all around the store or if you only want to look at a particular brand. But if you want, say, black pants or a red dress, navigating their store is a nightmare. Old ones are worse. It;s as if they know their stores are too big, so they spread the stock to try to make it look full,
These days, most of us are in a hurry. We shop in our lunch hours, or have limited time due to the car park, or whatever, often dragging bored kids (or husbands) around. These department stores like Debs, John Lewis, etc., are from a different era where the "little woman" had hours to browse. The ones in old buildings are even worse when you're navigating through lots of different rooms, up/down to different floors etc.
Last time I went in to a Debs was a couple of years ago. Wanted some jeans. After about an hour of losing the will to live as I trudged around the store, different floors, different rooms, etc., I'd come across several different "brands" that had jeans, but some were designer ones, some were weird colours, others weird leg widths - I just wanted a bloody simple pair of basic jeans! I gave up and decided to try to find the toilets instead - another pain in the neck navigating to try to find them. Then, behind a pillar in a corner was a random rack of simple basic jeans - exactly what i wanted, but why do they make it so hard??
My OH always used to buy a winter coat every year from Debs (He's a big guy so needs a large size which most High St stores don't have). He's not been able to buy a new one for 5 years now - goes in every year to look, but there's never anything for him.
They're like M&S - they've lost the plot and don't understand their core shoppers anymore. Probably the designers are too London-centric and concentrate on what works for the flagship London stores, but completeley out of touch with what people want in all the other towns and centres away from the capital and "luvvies".