Whoever is buying all the unicorns....

[Gimmeesugar]

Please stop!!

I’m absolutely completely sick of all ‘girl’ clothes and toys being unicorn themed. For instance I just thought I’d browse Monsoon’s Black Friday offer for little stocking fillers for my 4 year old and it’s just unicorn fucking central. Pink, glittery, unicorns. What are we doing to our girls!

If we stop buying unicorns they might perhaps become extinct

Buy boys clothes!

Every time I see a child with a Unicorn horn it reminds me of jasper carrot calling people dick heads

I don’t want boy clothes. I just want choices for girls to go beyond unicorns, pink and glitter.

Unfortunately many boy's clothes are very gendered, not in a "these things are associated with boys" way but "you shouldn't wear this if you're not a boy" way. They're ugly and aggressive. The gap in the market is clothes with allegedly "boys" themes that are styled in a way that appeals to girls.

I like unicorns.
I also have no problem buying non unicorn non pink girls clothes.

It’s just trend, it will pass like all the others. When my DD was little everything was covered in horses, then dolphins, pugs etc etc

It’s entirely possible to buy non pink, non unicorn things.

It is of course possible to buy non unicorn things but the choices in some shops are limited.

On the Monsoon site just under 20% of the girls accessories are unicorn themed

And a whopping 90% of their girls accessories are pink, purple, glitter, pastel. There are about 4 bright coloured bobble hats and a couple of pairs of non pastel gloves

Yes I just counted.

Dolphins and pugs are also real animals not fantastical ‘pretty’ made up things.

I've just bought DD, 14, wolf pjs (from the boys section, M&S) for xmas. I think she'll love them.

Shop elsewhere i work with toddlers they come in not wearing unicorn stuff you know some girls love pink glittery shit it is fun for them.

Monsoon is party clothes though - even the grown up stuff is sparkly!

As my 5 year old loves unicorns, I’m not going to stop buying them, sorry!
I also manage to find plenty of non unicorn themed stuff without looking too hard though.

Well yes monsoon is sparkly floaty wafty clothes why would the girls clothes be any different.

Last time I went into Primark everything was swan covered, so maybe the unicorn trend is dying down...

Aww it was puppies and dogs with a detachable fake pearl necklace on t-shirts when my teenager was that age, she just missed out on the unicorn craze.

It was purple and lilacs when dd1 was 4 oh and velour sooo much velour 😅

My dd is 11 and yr 7 which is proving emotionally very challenging. She finds comfort in the fantasy if unicorns so I bought her a t-shirt with one on. I don't feel like getting stressed out about it.

You know if girls like a unicorn flamingofairy and it brings them a bit of joy then really where is the harm.

Monsoon’s entire raison d’etre is sparkly, impractical (gorgeous) clothes though, even for adults. It’s not where I’d shop for non “girly” options.

In fact it’s probably the reason I don’t shop there at all.

And unicorns were thought to be real animals for hundreds of years. They weren’t meant to be “girly” and silly.

Historically the unicorn was thought to be the strongest of all animals, able to defeat a lion in combat. Presumably why the Scots chose it as their national animal.

I assume you don’t think there’s anything girly about the Royal Coat of Arms?

I take your point about gendered clothing but it’s not that hard to avoid dressing your DD in head to toe pink if you don’t want to.

What’s wrong with pink anyway, DH is wearing a pink shirt today.

So I think my response came across as a bit flippant because OP I agree with you and wish shops would drop the stereotyping. But I think the only way to buy a range of things for them is to ignore whether it’s ‘girls’ or ‘boys’, whatever sex your DC are.

So OP why not buy ‘boys’clothes? I do.

Both DDs very favourite items are from ‘boys’ ranges. In this house fire engines tend to win over owls. But given a choice of items they would more often than not go for the brightest colour which is usually the girls stuff.

DD2 currently likes unicorns. And has silver glitter boots (her choice). But her favourite top is a ‘Boys’ green monster top. I’m just going with it.

I do agree that there’s far too much pink glittery tat for girls, but also far too much dull dark stuff for boys.

Why won’t retailers just do nice bright clothes with a range of pictures on? I don’t get it.

Joules and Jojo Maman Bebe have more options for prints - things that are pink and “girly” but with dinosaurs!

John Lewis doesn’t gender their baby clothes any more but they are sorted by colour so there’s very much a pink and blue section.

Unfortunately many boy's clothes are very gendered, not in a "these things are associated with boys" way but "you shouldn't wear this if you're not a boy" way. They're ugly and aggressive.

You need to widen your shopping net. M&S, H&M, Sainsbury's, Tesco, Asda, Frugi, lots of the Scandi brands, all of them do bright, interesting boys stuff, loads of which could be described as unisex.

And how could I forget John Lewis!

Sorry - that'll be me! DS pleaded for a unicorn onesie in Sainsbury's. It is very fluffy and cuddly, though. (Unicorns seem to be an equal ops childhood obsession in DS's school at the moment - quite a few of his male friends seem to have unicorn paraphernalia).

I saw a thing on facebook the woman does tutus and bows but she also did tshirts and she had a unicorn print that was a bit more "boyish" i thought it was cool