Whoever is buying all the unicorns....

[Gimmeesugar]

Please stop!!

I’m absolutely completely sick of all ‘girl’ clothes and toys being unicorn themed. For instance I just thought I’d browse Monsoon’s Black Friday offer for little stocking fillers for my 4 year old and it’s just unicorn fucking central. Pink, glittery, unicorns. What are we doing to our girls!

If we stop buying unicorns they might perhaps become extinct

Using a brand that is essentially party and occasion wear as an example is obviously going to be more skewed to the pink and sparkly end of things.

But why? Why can’t there be rich reds, purples and greens, they’re all beautiful colours. Why just pink? Do adult females clothes lines have such a dominant colour? Is the boys section pink? Answer to the last one is there is no pink at all.....

But why?

Because like it or not, I a lot of girls like pink and sparkly. Yes obviously this is in a large part down to socialisation etc, and that’s a far bigger debate to have. But the fact is that shops sell what people buy. If girls like pink/sparkles/unicorns, then that’s what they sell.

But why? Why can’t there be rich reds, purples and greens, they’re all beautiful colours.

They do, I just looked. They have blue, green, red, purple as well as pink. I should have just said the sparkly end of things.

Unicorns will die out before too long, as will the pineapples that adorn all the tops aimed at older girls. It's just a fashion that all the kids clothing designers are capitalising on. When my DD was little, it was Navajo/Pocahontas type patterns with tassels and beads that was the trend. There are non-unicorn clothes around, but Monsoon are particularly trend-driven, so probably not the right place to look for perennial basics.

I console myself with the thought that when I was a tween, the Bay City Rollers were big. There's nothing DS could wear which would compare to that horror.

DD loves them. Soon enough she'll be a goth and wear all black.

P.S. In seriousness, I do agree with you OP that British kids clothes are dreadfully gendered (indipid pinks and sequins for girls, insipid blues for little boys and then v dark for older boys).
I wish there were more rich colours and plain designs. Some scandi brands are good but not v affordable.

My DS loves unicorns, weirdly though, only girls are supposed to like them
He can like whatever he wants as far as I'm concerned, I just worry about people telling him it "means he is a girl" or some such bullshit.

To be fair boys sections tend to be quite limited too. Lots of dark blue, grey and black.