Has anyone seen the new Boots advert?

[Buddyelf]

Saw it for the first time today and it’s the first time I’ve almost vomited in my own mouth watching an advert! I saw lots of people on Twitter really liked it, it made them smile and cry but honestly I found it awful! What do you think? Am I an insensitive monster for gagging at ‘she’s me mum’?!

Well, that’s going to get irritating come Christmas.

Oh it's awful, awful, awful.

And I don't get it. The girl looks 15 - why is her mum making her take nicely applied make-up off?

Me mum - why?

I also wondered why I’d woken up with Robbie Williams ‘she’s the one’ in my head the other day, I realised yesterday it was this bloody advert.

I also thought she looked nice with her make up on! She’s definitely 15/16, not 12!

As a slightly separate point, does anyone actually watch tv with adverts anymore?

I only watch stuff on bbc / Netflix / amazon, I had to google this ad especially as I can’t remember the last time I watched tv properly

Love it makes me cry! We northerners say me mum!

Plenty of people still watch television with adverts, Shirley Not everything I want is on Netflix (actually hardly anything is) and many people don’t want to pay out for extra TV packages.

It was nice in some ways but :

I don't like the song.
And I found myself irritated at the use of the word "stunning."

It always makes me think of Lorraine on ITV being a slightly sycophantic.

I say "me mum" so that didn't strike me at all!

Saccharine, they're all trying so hard.

Awful. I thought it was hideous. 🤮

A worn out attempt at emotional manipulation, with shit acting and clunky unrealistic set up. Hope it didn’t cost them much to make.

What sort of a crap mum would shame her teen like that? What sort of a crap teen wouldn’t argue?

🤮🤮

It's surely 'me mam' if they were doing it properly. But then that wouldn't rhyme.

I've seen it but had to read this thread to jolt any memories about what it was about loose which probably isn't what Boots will want to hear The only thing that stuck is thinking the tagline at then end was a bit incongruous.

I do often wonder whether the marketing departments of these places have been at the British sherry before approving most of this maudlin crap though.

i do prefer last years one on female friendship

the song they used then was Alison Moyet"s Only You.

her version not a cover.

You just know the mum won't be wearing the lipstick. The girl bought it for the brownie points with mum and she'll be borrowing it all the time.

We northerners say me mum!

Some might - my family don't.

I'm embarrassed for people who are crying at this sappy crap!

Oh Elfin I cried the first time I watched and every time since.

As a Brummie I'd be singing she's our mom. That doesn't sound as good though.

Yep. Hate it.

Why that song? Either pick a classic or pick a new modern song.

What’s the story in the ad? Mum makes her take her make up off then daughter is in awe of her mother singing carols wearing red lipstick? I don’t get it.

“Me Mum” fine, if the rest of the lyrics had been sung in the same accent/dialect. But they weren’t so it sounds fake and forced.

Don't mind 'me mum' but I think 'my mum' would have been better.

I think the girl looked a million times better without makeup though. And I like makeup and wouldn't have a problem with a teen wearing it. I didn't watch it at first but my 9 year old said, 'she looks prettier without the make up' so I rewound it, watched it and had to agree. I would still have spent too much money in Boots in the next few weeks without the advert though !

What a load of total crap. Are we all supposed to be moved to tears because some woman's joined Rock Choir?

It’s rubbish

It's shite.

I didn't get it either. Mum makes child take make up off. Mum goes out singing wearing lipstick. Child buys mum lipstick for Christmas. I must be missing something.

'What sort of a crap mum would shame her teen like that? What sort of a crap teen wouldn’t argue?'

EXACTLY ohyesiam !!

Hate it with a passion!, Hate the way the girls sings me mum.