I know I'm in the minority but I actually think Kanye isn't the crazed artist everyone thinks he is. If you watch his more candid interviews he's very shy and perceptive, very articulate. His parents were civil rights activists and professors, and when his mother died a few years ago it really hit him.
I would recommend anyone listen to 'Only One' after reading a bit about it. It's supposed to be a lullaby for his daughter North (or 'Nori') and him written as if from his mother, talking about family love and how it's the foundation of a good life.
He has these stunts whenever there's an album dropping, it's all arranged by his and Taylor's teams to raise publicity. They both benefit massively from the public exposure even when it's negative.