Va Va Voom should this advert be banned for being too sexy

[perrymanku]

I was just browsing the Unipart Car Care Centres Facebook page and came across this post. I don't think this ad should be banned. I think it is very clever how the advert has been created. There is far worse being used in advertising that shouldn't be.

My husband loved the advert. I think in this day and age, people are more tolerant of all this.

Would love to hear what you think. it is the pinned post

www.facebook.com/UnipartCarCareCentres?ref=hl

How is that ad any different to these:

Oh crickey, that is bloody awful, that advert. The saddest thing is that without the tits-out dancers, it would have been quite a cute concept, ie, just the French scene unfolding, but just descends into everything that's wrong with advertising. The poor test driving blokes had the good grace to look a bit uncomfortable with the tit-onslaught.

When I said my friend wasn't impressed with the stripper I meant she wasn't impressed with the concept, not the poor bloke . Just realised how awful that sounded.

Using the 'well lots of women do it so...' argument doesn't mean it's ok.

Entitled to believe it, sure, but I wouldn't say that it makes it ok.

Agree that it was actually a cute concept...until they got those women out

like people have been saying, tit for tat doesn't make it ok. There are lots of ads that are a tad too full on with the objectification of men and^ women that could do with being questioned. This was just one of them.

i haven't watched the ad, have no interest in it

what am interested in is the theory that you have to sell things to men via their dicks

Is that your example of far worse being used in advertising that shouldn't be?

what is your actual point, OP? Or are you not sure?

There is, in fact, a version of the advert with topless men, but they're sort of showing off and messing about. It's got a subtly different feel.

Still not a fan but it does have a different, jokier feel.

France has a lot going for it. You'd think they could come up with something a little more original than pecs/tits, baguettes/roses

It hasn't been banned for being "too sexy". It's been banned because the "ad objectified the dancers by portraying them as sexual objects"; for too many closeups of breasts/bottoms with heads obscured - focusing purely on the anatomy, dehumanising the dancers into purely sexual objects and not women. They also objected to the gyrating and approaching the car/driver. Very different to "too sexy". It's entirely possible for something to be very sexy without objectifying the participants.

The Ronaldo one doesn't do that; it's relying on you thinking how good he looks in jeans. The other one is more borderline; but if you are advertising pants you have to expect pictures of people in pants. Advertising cars does not require close ups of women jiggling their breasts.

Is Jags Manku your H op ? If so....

They do have great tits though.

Big hairy hands?

aye, ones that spend equal amounts of time dragging backwards along the floor or down his their own pants, Orchard?

yes