I think Kirstie is expecting NCT to do the job the NHS should be doing. NHS should provide good antenatal and postnatal support. In my area it does not. She probably doesn't understand this because she had her babies privately and has not had the experience of NHS care, which in my experience is that you are sometimes not given all the facts or choices about your care, nor much choice about the time or place if will occur. It's quite a shock when your previous experience of healthcare has been the odd trip to the GP and you are used to total control of your life.
She also fails to understand there is a difference between what comes out centrally (usually) thorough, evidenced based research and information, although their website is shit and so difficult to use that the classes are just a tiny bit of what they do and that it is the local branches who run things like postnatal support groups, meet-ups, activities, first aid classes and Nearly New Saies... and all for free as unpaid volunteers!
Yes the NCT has an agenda. Yes, it's not for everyone but to label it a "scary organisation" and describe everything they stand for as "bollocks" is very unfair. In the last two years they have changed policy of many things including breastfeeding which is great. Yes, do they promote and support breastfeeding but that's because there's no commercial interest in breastfeeding so NCT provides some balance to the formula companies huge marketing efforts. And of course breasts don't come with instructions unlike tins of formula. I've fed my babies both ways and I know which one was easiest to learn to do and it wasn't breastfeeding.
There are some bad teachers. Of course there are when the quality control relies on feedback from course attendees and IMO that should change. There are other things I would change about NCT, just as there are things I would change about the NHS, my workplace, my supermarket and other places I come into contact with. The difference is I make an effort to do it in an informed, constructive way. Kirstie Allsopp, by her own admission has not. She has never attended an NCT course or group. She has never engaged with the organisation directly (Twitter sniping excepted and really, Belinda Phipps should know better too). She is hugely uninformed and she also has a commercial interest which I doubt she is even aware of because she is so ignorant of the actual facts: NCT has an advertising relationship with Unilever and Kirstie is employed to promote and advertise products for their main rival P&G. Messy.
For the record my first set of antenatal classes were excellent and prepared all of us for birth (1 elective c-section, 1 emcs after failed ventouse and other intervention, 1 epidural, episiotomy and ventouse, 1 epidural vaginal delivery, 1 vaginal with g&a and pethedine and 1 planned homebirth with g&a). The breastfeeding session was rubbish. Nothing can prepare you for a newborn IMHO.
My local branch is great. Brilliant magazine, nearly new sales and activities.
Second class not as good as first but still good.
I also think people forget NCT is a charity and a members charity. That means they act in the interests of members, so if you are an NCT member and not happy with the organisation get involved and change things!
Oh, and NCT classes are not mandatory. If you have zero interest in "natural" childbirth don't do the classes. If you don't want to breastfeed do tho to that session. You might still benefit from an Early Days postnatal course or a yoga course or being an NCT member or joining your local branch or volunteering. Many options to join in are completely free.