I can't decide...
here
I only realised the day after the Japanese earthquake when they were quoting from one of his articles on Radio 4. My initial reaction was that he had sold his soul to Rupert Murdoch and was cashing in on a massive humanitarian disaster. Then i told myself it doesn't really matter in the great scheme of things and if my biggest concern after something so awful is what some celeb scientist is doing, it says a lot more about my skewed priorities than anything else!
And i suppose if it opens up science to a wider audience, then it's ok, right?