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The top products bought by Mumsnet users in 2020

Mumsnet reveals the 100 products our users bought the most of in 2020, from their favourite lockdown household essentials to luxuries and clothing.

By Justine Roberts | Last updated Jul 15, 2021

Woman on phone and laptop

It's certainly been a weird year, when we toasted in a fresh decade on New Year's Eve nobody would have predicted quite how much time internet shopping, Zoom and queuing outside supermarkets would feature in our lives…

With holidays cancelled, pub drinks off the table and business-casual attire relegated to the back of the wardrobe, shopping habits changed a lot.

As 2020 draws to a close we decided to look back on the items that were most popular on Mumsnet. Following analysis by our data team we can reveal the top 100 products (by unit) bought so far via links on our site.

Top 10 most popular items

1. Disney+

2. Lansinoh HPA Lanolin Nipple Cream 40ml

3. EdPlace online learning

4. Seasalt Cornwall Plant Hunter Quilted Jacket

5. M&S Printed Jersey Ankle Grazer Peg Trousers

6. Joie Kubbie Sleep Compact Travel Cot

7. Womanizer x Lovehoney clitoral stimulator

8. Lucy Atkins – First-Time Parent book

9. M&S Faux Leather High Waisted Leggings

10. Saint and Sofia Camden WIde Leg Pant Khaki

and the rest

11. Chad Valley 8.5ft Family Swim Centre Paddling Pool

12. Pretty Little Thing Beauty Advent Calendar

13. Red Beauty Box Winter

14. Look Fantastic Beauty Box Bundle

15. Tree Table Lamp in Warm White

16. Seasalt Cornwall Face Coverings

17. Seasalt Cornwall Washed Denim Waterdance Jeans

18. Womanizer Liberty Limited Edition Rechargeable Travel Clitoral Stimulator

19. Not on the High Street Lucky Dip Sheepers Slippers

20. Joie Aire Double Pushchair – Blue & Pink

21. John Lewis and Partners Winter Parka Khaki

22. The Care and Keeping of You (Revised): The Body Book for Younger Girls (American Girl Library) book

23. What's Happening to Me? (Girls Edition)

24. Little Tikes 4-in-1 My First Trike

25. M&S Light Support Lace Armwear

26. Topshop Jamie Jeans

27. Soak and Sleep Luxury Bed Linen

28. Habitat Airo Metal Folding Table – White

29. John Lewis Sloggi Zero Feel Bralette

30. M&S Printed Jersey Ankle Grazer Peg Trousers

31. Giraffes Can't Dance book

32. Denman D6 Shampoo/Shower Brush

33. Sportspower 10ft Outdoor Kids Trampoline with Enclosure

34. PurSteam Fabric Steamer Commercial Grade Fast-Heat Aluminum Heating Element With Travel Pouch For Home and Travel

35. Sainsbury's Love Luna Period Pants

36. Joie Nitro Stroller – Blue

37. Tu Sainsbury's Black Ponte Leggings

38. Boden Lola Jersey Dress

39. Bondara Satisyer Pro 2 Clitoral Stimulator

40. eBay UV Protection Fisherman Sun Hat

41. John Lewis Newborn Sleepsuits

42. Finish All-in-One Max Dishwasher Tablets ORIGINAL 110 Tablets

43. Uniqlo High Waisted Wide Fit Straight Leg Brushed Trousers

44. Champagne Stopper

45. Seasalt Cornwall Bamboo Cotton Jersey Handyband headband

46. Boden camille Ponte Jumpsuit Red Pop

47. M&S Woven Pumps

48. Tommee Tippee Closer to Nature Healthcare Kit

49. LEGO Friends Alpaca Mountain Jungle Rescue Playset – 41432

50. Chad Valley 7ft Rectangular Kids Paddling Pool

51. John Lewis All Saints Jessi Biker Hoodie

52. Seasalt Cornwall Waterproof Jacket Fleece Lined

53. M&S High Waisted Wide Leg Trousers

54. Boots Revlon Pro Collection One Step Dryer and Volumiser

55. Cult Beauty Escentric Molecules Travel Size Refill

56. Get Out of My Life (But First Take Me and Alex Into Town): The bestselling guide to the twenty-first-century teenager

57. SeaSalt Cornwall Knitted Tunic Dress

58. Boden Non Medical Face Covering

59. M&S Little Boots Sponge Cake

60. Your Baby Week by Week: The Ultimate Guide to Caring for Your New Baby: The ultimate guide to caring for your new baby

61. Skip Hop Duo Backpack Grey Melange

62. M&S High Waisted Mom Jeans

63.John Lewis and Partners Adler Butterfly Drop Leaf Folding Table

64. SPARKLE Gem Labret Piercing Cartilage Earring UK Helix Hoop Tragus Stud Lip Bars

65. Metanium Nappy Rash Ointment 30g

66. Beauty Bay The Ordinary Beauty Products

67. John Lewis Joules Vanna Kimono Sleeve Jumper

68. ASOS Jersey Tie Waist Casual Jumpsuit

69. DIY Doctor – 2x Anti Slip Gripper Rolls – 11600 cm2 in total – Ultimate Extra Thick 400gsm – Non Slip Rubber Matting – Shelf Drawer Liner – Multiple

70. French Skipping rope

71. B&Q Valspar Paint

72. John Lewis Hobbs Carly Dahlia Floral Print Midi Dress in Orange

73. havit RGB Wired Gaming Headset PC USB 3.5mm XBOX / PS4 Headsets with 50MM Driver Surround Sound & HD Microphone XBOX One Gaming Over Ear Headphones

74. Hush Pandora Floral Frill Dress

75. Tu Sainsbury's White Sleeveless Bodysuits 5 Pack

76. Missguided White Dalmation Print Frill Sleeve Midi Dress

77. Boden Powis Pointelle Knitted Dress

78. JoJo Maman Bebe Emma Jane Cotton Maternity/Nursing Bras

79. SeaSalt Cornwall Jersey Tunic Dress

80. Expecting Better: Why the Conventional Pregnancy Wisdom is Wrong and What You Really Need to Know book

81. Tu Sainsbury's Navy Stripe and Strawberry Print Pyjamas

82. John Lewis Breastfeeding Cover

83. The Gro Company Gro Egg Colour Changing Room Thermometer

84. M&S Olivia Embroidered High Leg Knickers

85. Flavourly Craft Beer

86. Hush Penelope Tiered Dress

87. Boden Ellen Jersey Jumpsuit in Navy 

88. Monkey and Me

89. Uniqlo Loungewear Pyjamas

90. Hush Sky Hi Top Trainers

91. Bemis Chester STA-TITE Toilet Seat

92. Argos Home Freestanding Bathroom Storage Caddy – Bamboo

93. eBay Lock and Lock 5 Litre Food Container

94. Medela Harmony breast pump – single manual hand breast pump

95. As I Am Coconut CoWash Cleansing Conditioner 16 oz./454 g

96. John Lewis Sleeveless Wrap Dress in Blue

97. M&S Body Smoothing Longline Plunge Bra

98. Tommee Tippee Super Steam Advanced Electric Steriliser White

99. Dreamgenii Pregnancy Support and Feeding Pillow

100. Echo Dot (3rd Gen) – Smart speaker with Alexa – Charcoal Fabric

What is Mumsnet Swears By?

The concept is simple, Swears By takes product recommendations from real parents and combines them into lists of the best items so you can shop quickly and confidently.

Whether you are looking for homeware, gifts for kids or a great new item for your wardrobe, you can see what other parents have purchased and loved.