Research conducted by Mumsnet and BritainThinks from 2nd February to 1st March 2021. Mumsnet polling and discussion threads were conducted with a sample of 1,486 Mumsnet user from across the UK. BritainThinks conducted a national omnibus poll of 2,103 UK adults. Six focus groups were conducted with ABC1 and C2DE mums in the North of England and Midlands. Mums were recruited via Mumsnet and snowballing.