Why does mumsnet have a huge ad for the Labour Party?

He dad was a tool maker 😆
yeah we know mate

I miss the days, about two years ago, when the algorithms decided that posters on the Sex and Gender board were interested in gay cruises. Pictures of jolly boys having a lovely holiday.

😀Nice try! Hope it works. I haven't got my chateaux back yet.

Not in my case, thankfully. Ah, the lovely sea of boring grey...

French castles, French castles, French castles. Let's see if the algorithms pick that up. I miss the mutli-million properties I used to see all the time.

That happens with other ads too - click slightly off the X (if it's there) & you end up on the advertiser's website. I comfort myself with the thought that MN probably gets paid for that each time it happens.

If only they would tell us how they were going to do that...which would at least give a reason to vote for them! But, they are very light on the 'how' and how they'll fund it... It's a great aspiration though :)

I've just experienced this advert as well - truly awful. I am a classic floating voter, but this ad is intrusive and in no way makes we feel more inclined to vote for them. Its all aspiration and no detail. I was minded to just spoil my vote anyway, for the first time ever, as there is no-one who's plans resonate with what matters to me...this isn't persuading me to reconsider. Not that it would make any difference anyway - I suspect we will end up Lib Dem where I am!!

The hilarious thing is, the way the algorithms work, the more you comment on this thread. The more likely you are to be served that ad.

As someone who cannot find an NHS dentist for their child, the Labour promise to sort out dentistry is music to my ears. I took a look at their uncosted plan. Make dentists do out of hours emergency care in greater amount. I have no doubt that this is needed, and useful (though good luck finding the dentist hours for that).
What I need for my child, is a 100% commitment that every child will have access to an NHS dentist for routine care.

Labour's Child Health Action Plan will create the healthiest generation of children ever – The Labour Party

"Labour will eliminate dental deserts and improve children’s oral healthy by:

• Delivering 700,000 extra urgent dental appointments per year, so more children can see a dentist when they really need to.
• Introducing a targeted national supervised toothbrushing programme for 3-5-year-olds in our fully funded breakfast clubs."

It’s a commercial site so hardly surprising. Labour knows it needs to boost support among women so it’s an astute choice. I imagine the team who made it don’t know much about these boards or the specific issues discussed on here.
Labour’s adverts don’t annoy me half as much as the MaxMara ones with the gormless looking, weirdly distorted models wearing horrible, ill-fitting clothes.

If you don't like the "takeover" ad format, you could write to MNHQ and ask them not to sell it. I've been disliking that format for over 10 years, maybe one day organisations will stop making money from it!

It's the fact of its taking over so much of the screen which I find unpleasant. Usually MN's background is a soft pale grey/blue which is restful & ignorable, & adverts appear in boxes on that background. A bright red background is very 'in your face' & it's not something I'd choose or design: can you think of any websites which use that much solid red as a background? That's my objection. If Labour want to advertise, who cares? Just keep it to the usual advert boxes.

I think it's fair to have an opinion on this, given labour's poor record on FWR recently.
FWR is not a safe space at all, in terms of being able to avoid counterpoint. Rather the opposite, I'd say.

Unlike the treddits, terfblocked xitter, and various other 'safe spaces' ringfenced by whitelists and instabans, hostile posters are free to come here and repeatedly make the same facile points which have already been handily debunked dozens of times. We have MRA, TRA, Labour Activists, and so many more.

I welcome any indication that labour would not instantly dismiss our concerns about single sex spaces, female sport and dignity in medical settings.

I'll enjoy it, if I ever see an advert for that. I'll donate £50 if I do

Goodness, it's just an advert! They keep MN running. Ads are on ALL our social media. I'd like to think I don't really notice them (ahem just clicked on a FB ad for Joanie dress) so why would MN be any different?

if you feel it invades your safe space on this particular board - that does sound a teeny bit like the toddler TRAs who are constantly wailing about deplatforming various people because they feel unsafe.

The enormous screen covering top and sides triple banner won't have come cheap!
For sure mn users are a good place to deploy advertising funds.
So, fair enough in my book. I hope to see other parties do the same... indeed I'd expect it