I’m thinking of this from the perspective of my young adult DD and would never suggest that she go up to a mentally disturbed (stronger, bigger) man on a train station platform to ask if he knows where to get a coffee.
Yes maybe it would help him. In the ad, it’s a slightly older, so less threatening, man that we’re supposed to feel sorry/worried on his behalf.
But there’s just as good chance that a man would think it was a pick up line. We know many men don’t accept a woman’s clear ‘no’ as a no in the first place. Let alone in this ambiguous situation.
Worse, what if, in his disturbed state, he pushes her on to the tracks?
This ad is glaringly tone deaf to the reality of VAWG that occurs on a daily basis. Plus, I am sick to death of the harmful message that woman and girls are the ones to resolve men’s poor mental health.