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Original poster

Advertisers pulling because of swearing

187 replies

Paffle · 19/08/2017 07:55

Fuck me, MNHQ, is this true?

Top brands pull ads as Mumsnet users turn the air blue

www.thetimes.co.uk/article/934464e8-844f-11e7-aad7-35a38ccd3007

I completely get brands not wanting to be associated with racism, sexism, disablism etc - all of which are rightly banned on MN. But are people that bothered by swearing?

Please tell me you're not going to ban swearing, MNHQ!

OP posts:
EmpressOfTheSpartacusOceans · 19/08/2017 08:46

I'd say things have toned down quite a bit since the early days, if anything...

EmpressOfTheSpartacusOceans · 19/08/2017 08:42

... I just noticed a "Mumsnet swears by" ad on my right

imposter GrinGrinGrin

Holy WANKBADGERs, why did I never make that link before? I wonder if HQ used that phrase on purpose?

(My phone insists on putting WANKBADGER in capitals. I don't know why but it does).

Fekko · 19/08/2017 08:41

Sweary, not sweaty. Rather fragrant actually!

Fekko · 19/08/2017 08:40

I remember at my first board meeting in a city firm - oh, the swearing! It wasn't bad tempered or anything, just very sweaty.

I was 😵 at first then had to dive under the table to pick up a pretend dropped pen as I was trying not to laugh.

Esspee · 19/08/2017 08:37

I was shocked at the level of swearing when I joined Mumsnet but have become inured to it. Have noticed that the threads which attract the more intelligent members (e.g. the Listed building CFN thread which was a joy to watch evolve ) have very little gratuitous swearing (excluding the title of course Grin).

ThroughThickAndThin01 · 19/08/2017 08:36

My dh swear words feature very naturally in his sentences. I come from a non swearing family who were all like that Shock for years after they first met him. He's much posher than we are though Grin

BankWadger · 19/08/2017 08:34

Ask Toyota to advertise here. They used bugger in a nationally run TV ad campaign in the late 1990s.

Fekko · 19/08/2017 08:34

True. I've worked with traders, royalty and the very well educated. I think royalty are the sweariest though. Hmmm. Actually my grandma could put them all in the shade.

impostersyndrome · 19/08/2017 08:32

Or intelligent.

impostersyndrome · 19/08/2017 08:31

Rich does not equate to educated, necessarily.

Fekko · 19/08/2017 08:31

I know some very very wealthy people and have mixed with all sorts of rich folks for work. They can swear to put a docker to shame.

impostersyndrome · 19/08/2017 08:30

... I just noticed a "Mumsnet swears by" ad on my right Grin

HoofWankingSpangleCunt · 19/08/2017 08:29

Oh dear Grin

impostersyndrome · 19/08/2017 08:28

I imagine they're pulling out because they assume that some people are put off threads that are full of foul language.

fusspot66 · 19/08/2017 08:27

Must get off my bloody arse and do something now. Tempus fugit. It's taking ages correcting the swear words my auto correct tries to change.
I have enjoyed this sweary vent.
Have a nice day, everyone. It's pissing rain here

fusspot66 · 19/08/2017 08:24

I can't read the bastard Times article in full because it requires a subscription.

fusspot66 · 19/08/2017 08:21

Fucking Naked Smoothies now.
I buyneither brand.

fusspot66 · 19/08/2017 08:19

But how does it affect Ford's reputation, that people who swear on an Internet forum, are forced to see their adverts?

fusspot66 · 19/08/2017 08:18

Good. I hate those fucking adverts.

OddBoots · 19/08/2017 08:17

Well, there are studies that show swearing reduces physical pain, so maybe it also works for the emotional and existential pain that some products depend upon for their sales.

BeingATwatItsABingThing · 19/08/2017 08:16

I don't object to the swearing but some of the words used on here (by others) are not ones I would ever use IRL. I hate them.

EmpressOfTheSpartacusOceans · 19/08/2017 08:16

Nothing's changed though. MN has been sweary since the start & they're only just noticing????

insancerre · 19/08/2017 08:13

Is there a correlation between swearing and spending money?
Do people who swear spend less on stuff?

Original poster
Paffle · 19/08/2017 08:10

I could get on board with no swearing in thread titles. I swear like a trooper but I accept that if you don't like swearing, sweary thread titles can be a bit "in your face".

I personally appreciate the ability to swear in posts though. Can be a real outlet for frustration and also a source of genius creativity.

OP posts:
ooerrmissus · 19/08/2017 08:10

I've got an IQ of 145. Fucking intelligent.

Swearing has yet to reduce my IQ one iota.

Any advertisers that can't deal with it can FOTTFSOFATFOSM.