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Mumsnet Insight Terms and Conditions

We run research with our users to improve Mumsnet, to inform our campaigns and comments on current events, and also to help brands and the public sector understand parents. We do this in a number of ways including via surveys, product tests, events, live chats, Q&As and sponsored Talk threads. We call this “Mumsnet Insight”.

Our Privacy Policy is here which explains “Your data - what we store and why”. A more detailed explanation of Mumsnet Insight is provided below.

Privacy of your data

  • In most cases, your contact details will be collected solely for the purpose of being entered into prize draws. There are two main exceptions: product tests and sponsored events (as explained below), and case studies/media case studies. For the latter, we make it clear that it’s entirely up to you whether you would like to hear more about being a media case study, and it’s up to you whether you provide us with your contact details so that we can tell you more about the process. We will never collect these details for case study purposes without your explicit consent.
  • For surveys, details of all non-winning entrants will be deleted once the winner has accepted the prize – normally straight away and within a maximum of 3 months.
  • For product tests and sponsored events, details of all non-selected applicants will be deleted once we’ve selected testers or attendees. The details of selected testers or attendees will be deleted within a maximum of 3 months of the activity closing.
  • For media case study details, we will retain your personal contact details for as long as the campaign or media work is active. For Mumsnet campaigns this can be up to a year, or even longer in the case of our long-running campaigns (such as Better Miscarriage Care and Better Postnatal Care), but we will regularly review whether we still need to be holding your details and delete all data that is no longer relevant.
  • Comments posted on all Talk threads in the Mumsnet Insight Talk topic ‘Product tests and surveys’ (which amongst others includes Product Tests, Sponsored Threads, Surveys, Sponsored Events, Sponsored Q&As and any private Mumsnet Insight threads) may be used in further marketing materials by Mumsnet and the brand or organisation sponsoring the Talk thread. If your comment is used in any further marketing materials, you will be referenced as “Mumsnet User” or “Mumsnet Tester” (not your Mumsnet username, real name or email address). Please only post if you’re happy with this.
  • Additional data privacy details relating to prize draws, product tests, surveys and sponsored events are described below.

Prize draws

Eligibility

1. To be eligible for Mumsnet Insight prize draws, you must be:

  • a) a UK resident;
  • b) eighteen (18) years or over at the time of entry; and
  • c) a registered member of Mumsnet.

2. Prize draws are not open to employees of Mumsnet or their immediate families, or to anyone promoting the project.

How to enter

3. You can be entered into a Mumsnet Insight prize draw in any of the following ways:

  • a) posting a response on a sponsored Talk thread; or
  • b) giving required feedback on a product test you’re participating in, where there is an advertised prize draw; or
  • c) giving required feedback on an event you’ve attended, where there is an advertised prize draw; or
  • d) completing a survey with an advertised prize draw; or
  • e) taking part in a live chat or private thread with an advertised prize draw; or
  • f) asking a question in a sponsored Q&A with an advertised prize draw.

The draw

4. The winner will be chosen at random from all eligible entrants. Please note:

  • a) only one entry per person can be made for any activity with its own prize draw;
  • b) for monthly prize draws, one entry per activity associated with the prize draw can be made.

5. Unless otherwise specified, closing dates for prize draws will be:

  • a) four (4) weeks after the Mumsnet opening post date and time for a sponsored discussion; or
  • b) two (2) weeks after the Mumsnet opening post date and time for a sponsored Q&A; or
  • c) the feedback deadline given to selected product testers for a product test; or
  • d) 11:59pm on the last day of each month for monthly prize draws.

6. Prize draws, unless otherwise specified, will be run within one (1) week of the closing date.

7. Entrants can find out who has won a particular prize draw by looking at our ‘Winners Corner’ in the Competitions Talk board on the Mumsnet website; only the Mumsnet username will be shown of the entrant (email addresses or real names will not be visible).

8. The prize is not transferable and no cash alternative is available.

Limitation of liability

9. Mumsnet will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of Mumsnet or that of their employees.

Governing law

10. All our prize draws and competitions will be governed by English law and entrants to the prize draw submit to the jurisdiction of the English courts.

11. Mumsnet reserves the right to update these Terms and Conditions from time to time and any updated version will be effective as soon as it is published on our website.

Surveys

If you complete a survey, unless we explicitly ask for your permission, we will delete the email address you supply to complete the survey after 3 months. We will use your responses to produce and share data in aggregate (e.g. “10% of users live in London”, or “70% of users agree”). If necessary for data analysis, we will share anonymised individual survey responses with our survey partners, the brand or organisation sponsoring the survey or research agencies.

Product and Service Tests

If you apply to take part in a product or service test, we will use your responses to questions within the survey (e.g. the age of your child) to determine your eligibility to test the product, or to ensure that the testers we select meet socio-demographic requirements. Anonymised answers to these questions may be supplied to the brand sponsor to confirm our selection.

If you are selected to take part, your name and address, plus your other answers to questions we have asked for the test (such as your age, or your child’s nappy size) will, with your permission, be shared with the brand sponsor for them to dispatch the product to you or to organise the service. If needed for delivery we will also share your email address and/or phone number. We will never pass on your Mumsnet username; this will be used solely for verifying that you’ve given feedback. Your details will only be used for the dispatch of the product or organisation of the service and not for any other purpose.

Members of the Mumsnet Insight Team may use your email address and/or mobile number so that they can contact you to remind you to give feedback or to notify you of your selection in a product test.

If the product test you take part in has an associated feedback survey, we will use the email address you supply to verify that you’ve given feedback and for the prize draw only, and not for any other purpose. The responses you give to the survey will be used to produce data in aggregate (e.g. 85% of testers were satisfied with the product). If necessary for data analysis, we will share anonymised individual survey responses with our survey partners, the brand or organisation sponsoring the survey or research agencies.

We will delete the personal details you supply to take part in the product test within three months of the product test ending.

Sponsored events

If you apply to attend a sponsored event, for example a store opening or cinema screening, then we will use your responses to questions within the sign-up survey (e.g. the age of your child) to determine your eligibility to attend the event, or to ensure that the attendees we select represent a wide range of experiences. The anonymised answers to these questions may be supplied to the brand sponsor.

If you are selected, your name (and address, email address or mobile number if appropriate and the fact that you have given consent) will be shared with the brand sponsor so that they can add you to the guestlist. We will never pass on your Mumsnet username; this will be used solely for verifying that you’ve given feedback.

Members of the Mumsnet Insight Team may use your email address and/or mobile number so that they can contact you to remind you to give feedback or notify you that you have been selected to attend an event.

If the event you attend has an associated feedback survey, we will use the email address you supply to verify that you’ve given feedback and for the prize draw only, and not for any other purpose. The responses you give to the survey will be used to produce data in aggregate (e.g. 85% of testers were satisfied). If necessary for data analysis, we will share anonymised individual survey responses with our survey partners, the brand or organisation sponsoring the survey or research agencies.

We will delete the personal details you supply when signing up to attend the event within three months of the event taking place or the feedback thread closing.