Pesto question...

[almostdadof2]

Hi,
My little one loves Pesto and after a long summer in Tuscany we all consumed a lot of it! Is this the same with others? As a result I'm considering starting a small pesto business with fresh pesto and also making different twists such as pistachio nut and kale pesto, rocket pesto etc. I would also plan on doing one that is better for kids, using nuts that have lowest level of salt/fat and not adding any nasties at all. Does this interest parents? Would it be something that you would buy if you saw it at a farmers market or deli shops? Interested in people's views. I'm so frustrated with the jar pesto quality and think that only fresh is worth having but some of the store ones have high salt and tastes so much better when handmade! Thanks for any thoughts or views. Want to be sure there is a market for it before doing too much!
Thanks all
Mark

I like the idea but I usually either buy Sacla pesto or whizz one up while I'm waiting for the pasta to cook.
I would, however, buy a pesto type dip, like Wattle Valley Chunky dips that are sold in Australia. They are really good quality dips made with nuts and herbs. When I want to eat crackers/ crisps and dips, I'm not in the mood for cooking. www.menora.com.au/wv_chunkydips.aspx
Have been waiting for someone to bring these to the UK for years.

I wouldn't buy it at that price either.

I kind of feel like if you were the sort of person to be that bothered, you'd maybe also be the sort of person just to make your own?

I wouldn't pay that much for pesto, we eat loads of it here but I'm happy with a jar I see it as a lazy cheap meal with pasta rather than something to spend on then as jars keep I obv have some in the fridge for slamon/ chicken but I wouldn't waste another £3.50 on a meat dressing.
If I did have money to burn tho low salt may interest me but never low fat for children.

Hi OP, we're going to move this over to our Start-ups board for you in a moment. Good luck with the potential new venture.

I'd also be interested in how you plan on making it low fat? Oil doesn't really come in low fat varieties.

I actually love a jar of Sacla. The texture is spot on. Tesco's own is similar in taste and much cheaper but you have to compromise the odd bit of woody stalk.

Hi thanks for all the comments. The lower (not necessarily low) would be driven by the choice of nut and cheese. Of course, with oil in the product it is difficult to get low fat. However low salt I think would have more appeal to parents. It seems that generally price is the most sensitive aspect of the product which is really interesting for me. thanks so much everyone!