BROCHURE AND NEWSLETTER
I have been thinking a little about the question of the xxxxxxx brochure, which is very attractive, but poses problems for management to produce regularly and on time. If just one tutor fails to provide details of a course, or a requested image, the whole brochure can be delayed.
Yet it is necessary to have a small brochure for publicity purposes to be distributed to shops, Tourist Offices, village halls etc. Several members of the Council of Management suggested that a newsletter would possibly be easier to produce and I am keen to find a solution which can be put into effect for September.
I would propose that we have an xxxxxxxxx brochure which is printed once a year and which contains general information about most of the courses and how to enrol. The format could be very similar to the present brochure but with more generalised information.
In addition we publish a newsletter three times a year with details about each course and application forms. This would mean that each course, seminar, special event would have a write up and a booking form. There could be, for example, a brief summary of present courses and highlighting upcoming courses and events.
Needless to say, the xxxxx email address would appear on the brochure and application forms would be downloadable from the website. We should encourage present students, members and potential customers to use our website for full details of each course and event.
I would very much welcome your views and opinions on this issue.
HIS NAME AND EMAIL ADDRESS
He never said a word in the meeting when I presented it. Some of it has been changed from what I recommended. Notice how I am not mentioned AT ALL (I am not on the Council of Mnagement)
am i overreacting???