The Starbuck interview 11 min in
. 8 m transgender people° in the USA
× £195 her sign up fee
Her target is a market worth a minimum of
£1,560,000,000
° (she may be counting the dangly penis type people only)
Plus a £165 "consultation fee"
Plus £30 per month subs from a life long client
Plus other commissions from upselling services
Loooooooooads on cash in play if she can get a team of US medics willing to provide access to the drugs for her core busuness.
On language from memory of prior interviews she would have used the word woman rather than "female".
The slogan is TWAW not TFAF.
Plus with in the context of cultures "female" in both UK and USA English is an subtle insult as the natural pattern while speaking is to say woman. While her medical training would focus on correctly sexing a male as a male.
And her animation her eyes and face movements reflect the amount of energy she is putting into selecting words to match her message