Aldi, they said it.

[MotherEarthisaTerf]

Yep! They said it! They’re not afraid of the word PERIOD!

So brave of them to acknowledge that people have periods…. Wait…

Have an oatie biscuit and try again please

I'm not on facebook so can't read the comments. Has anyone pulled them up on this?

This shows how successful trans extremisim has been in making the words women and girls shameful, unspeakable, bigotry, must not be said. They've rendered the accurate words that describe over 50% of the population unsayable.

If you can't accurately name a category then you can't accurately count, evaluate, treat specific issues relating to that group. The harm that's been done by this is off the scale:
https://www.dailymail.co.uk/news/article-14517147/Biological-sex-erased-gender-official-data-review.html

There's also the psychological damage being done by pretending that women don't give birth, menstruate etc. I had a very sad discussion with a young Mum who found her maternity care at times offensive when staff used dehumanising language like pregnant people, people with a cervix etc. She was so proud of giving birth and becoming a Mum but was distressed that so many of the staff she met felt unable to use the language of women and maternity.

Yes, lots of comments pulling them up on it. A selection from the top:

Women

I think you mean women

'People who menstruate' 🤔

"Women" isn't a dirty word. You're allowed to use it. Women menstrate. Girls menstrate. No one else in the history of existence has menstrated.

Why can’t you just say women?? No malice here but the word woman, female seems to be disappearing

‘People who menstruate’?! I understand that you’re trying to adhere to current language, but removing women and girls completely is just offensive.

Women have periods!!
WOMEN!!

Are people that menstruate not also called women?

Tell me if I’m wrong.

Love this our Aldi has a toilet so it will help some there.

would appreciate it if they said women seeing as women are the ones who have periods. This irks me

WHen Aldi become comfortable about using the word woman, this woman might consider shopping there again.

I'm almost more annoyed by the abuse of language than I am by the 'inclusiveness'. Because girls, and transmen, make up only a small fraction of people who menstruate, it would have been equally true, and more elegant, to say '41% of women are unable to afford period products'

It's perfectly fine to let the reader extrapolate in their own mind. Is the art of metonymy dead?

Absolutely. I shop there a couple of times a week but no, I’ve had enough now with all this nonsense and I’m making a stand.

So for years “period” was treated like a dirty word. Now Aldi triumphantly announces we have moved past that taboo only for “women” to now be unmentionable.

Perhaps one day when I’m very old we will be able to say “women have periods”.

There have been enough examples of this now (plus X spats, news articles, etc) that companies still choosing in 2026 to say "people" is an active choice.

Even if companies don't want to specify "women" (because technically it could be women and girls which sounds a bit wordy) they could just say "for those who need them" or "for everyone/anyone who needs them" or similar - most people would assume females, but it doesn't actually exclude anyone identifying in any other way, so no bandwagon to jump on or be cancelled for.

FWIW most Aldis I have been to have toilets but just one cubicle for everyone.

I can confirm that in my workplace (civil service) there are indeed pads and tampons in the men’s, much to the eyerolling bemusement of the men I work with.

Back to the advert, 41%? Pretty sure that is not a realistic UK figure, apart from anything else. Seems like someone at Aldi has belatedly imported a campaign from another company, assuming it will be popular. Pity they didn’t do their homework, but the reality is, many women will continue to shop there as it’s a good shop, in so many other ways.

I’m honestly sad to see it and hope they get the message from the feedback.

It’s the hypocrisy, trumpeting that they’re unafraid to say the word period when they are afraid to say the word’s woman and women.

It’s hard to find any supermarkets that are prepared to treat their primary customers with respect but it’s going to be a while before I’ll be back.

Action Aid’s figure is 21% but since they struggle to understand what a woman or girl is I’m not sure their figures can be relied upon.

I heard something about it on the radio news driving home the other night, but didn’t catch the source. What seemed especially ridiculous was that they provided colourful hyperbole by suggesting women are forced to use newspaper instead. I mean, have they looked at the price of newspapers lately?

Gosh, how would a person know that they are the sort of person who might menstruate? Is there something that joins them such as being part of the same sex class or something?

If some of your offspring don’t menstruate, do you send them to the doctor to find out if there is something wrong. This defect must be fairly common when your son, husband, father or brother are all experiencing a lack of menstruation. Oh well, need to book them all in to see the GP and maybe referred to a specialist for investigation.