Grim isn't it?
I can imagine some families feeling uncomfortable watching it but not entirely sure why e.g. was it just a bit too risqué for the time of day or was there something more that wasn't quite right about it? I'm guessing (perhaps unfairly) that there would have been more dads than mums thinking it was all just a bit of a laugh.
I feel a bit like a leftie version of Mary Whitehouse now but the gradual erosion of boundaries means that many of us are left doubting ourselves. If we feel uncomfortable, we conclude that we're the problem. It's the whole "so open minded their brains fell out" issue. There are lots of clever people who have a sensible take on what's good fun and what's too far who can be ambushed on this one. Also, the answer on what's misogyny and what's not will vary - Paul O'Grady apparently stopped doing Lily Savage because he didn't like the direction drag was going in on this but to some people (I'm a Lily/Paul fan), what he did was already too much... so am I too open minded, with a brain that's no longer in situe, or am I still doing OK? Rhetorical question. Ha!
With all this boundary shifting, the goal is wide open for a whole extra level of grimness re breastfeeding dressed up as inclusion.