E45 cream makers

[stuffyoursandbox]

Taking comfortable in your own skin literally. Could do without the photo glorifying "top surgery".

e45.com/uk/skin-through-transition/

Not at all what I was saying. E45 is for everyone with skin who is not allergic to it. Why are they choosing to provide information on binders etc? Why are they amplifying things like top surgery which are damaging to young girls? They are not trans info specialists so why step into that arena?

I saw the advert during gogglebox last Friday and it was introduced by the gogglebox voiceover as the premiere of a diversity award winning advert. I rolled my eyes a lot because if you’re celebrating diversity with skincare then I would have thought different skin types from different ethnicities would be the bleedingly obvious way of showing your product is suitable for everyone. And then thought of quite a few situations where people with disabilities or medical conditions would be using an emollient cream. Eg people who are reliant on repetitive use of devices or prosthetics. Or even diversity of age, babies to bed bound elderly folk and everyone in between.

The irony of focusing on a very small niche section of the population and then celebrating “diversity” seems to be whooshing straight over a lot of people’s heads. I think it’s one of those words that is being redefined by common use, like people using “literally” when I would use “figuratively”.

Yep. They could have shown people with skin conditions who have to face discrimination and prejudice about their looks every day but no, that was presumably deemed too 'icky'.

Jumping on the diversity bandwagon while ignoring actual diversity.

How does ‘live and let live’ fit in with encouraging confused young people to cause irreversible damage to their bodies?

I emphasise young people, because the adult men who started this craze very rarely damage their own bodies with elective radical surgery.

Good point. It was an open goal — so many genuinely diverse requirements for a good skin cream. But they had to chase the fashionable market. They may be surprised how small that market is.

Like the Dove deodorant advert that includes a woman with vitiligo (I think)

'...it is also widely accepted in the trans+ community that scars can be celebrated as a form of reclaiming your body.'

From the text.

E45 made this with input from Arcelus and Boumann.

Someone ask them about what creams help affirm Eunuch gender?

Has the mantra "live and let live" taken over from "be kind"?

Double base or diprobase both better than e45, ph matched to skin and don’t support unnecessary surgery

Ha! @NitroNine no offence taken 😁. DH happens to use Doublebase but I think he just hasn't come across Aproderm - will tell him to give it a try.

Except what it really means is "turn a blind eye to abuse"

@NitroNine thanks so much, I’ll try and get hold of some.

@Mermoose am glad you didn’t think I was snarking on your DH’s skincare choices! The oaty Aproderm is much lighter, texture-wise - I sometimes have to switch up to the thicker cream with paraffin in if my eczema gets worse, but using that instead of soap (plus some other specialised stuff) makes a huge difference.

@Teddleshon no worries 😊 am glad I could help 😊

Interesting, the current owners of E45 are Swedish. It was a British brand until recently (Boots who invented it, then Reckitts who make Lemsip, Nurofen and Dettol amongst others). Reckitts spend a fortune on TV advertising in the UK, they have a vast portfolio of household products as well as healthcare, but they are very rarely controversial. In fact another of their brands, Veet, still is aimed at women, with a separate Veet Men brand. So I’m guessing change in owners for E45, change in direction.

Can anyone suggest any alternatives to E45 shampoo?

I don't know if it would be right for you but Aveeno shampoo and conditioner are very good - I can't use anything else.

I’ll give those a look - ta very much 👍

Diprobase is amazing, clears up dry skin brilliantly.

But the person in that image is fairly obviously an adult, and the page has nothing that is targeted at children. Adults should be allowed to bind if that's what they want, and keep their skin as healthy as possible.

There are lots of things that adults do that isn't appropriate for children, and this is one. Your comment about Child Abuse is misdirected.

To add to @ThreeWordHarpy's post, the brand owner Karo Brands has a couple of other brands under their umbrella.
https://www.karohealthcare.com/brands/

These are from different product categories.

Not one mention of women in the “intimate care” category. Colour me surprised.

” 1 in 3 of us will suffer from BV”. So is that 1 in 3 humans, or 1 in 3 women? One figure is double the other!

@UtopiaPlanitia
Green People Scent-Free Shampoo might do the trick?
Free & Clear gets raved about but I’ve never tried it.
Similarly, Babo Botanicals is one I’ve been recommended but not tried (you don’t get through much shampoo when most of your hair has fallen out…).

T-Gel is of course the traditional recommendation - together with a moment to mourn the loss of Body Shop Ice Blue shampoo, which is what I graduated to from baby shampoo, & which was the BEST eczema shampoo I’ve ever used…

I do remember really liking the smell of TGel shampoo when I was a kid (I was a weird kid lol) so it’ll be interesting to see if I still like the smell (and if my skin will tolerate the formulation).

Thank you for the recommendations - very much appreciated 👍

@UtopiaPlanitia it’s a nice diversion from Angry Feministing 😁