Affirmative Consent UK campaign

[catduckgoose]

https://twitter.com/DrProudman/status/1764576524135538729

https://cpblondon.com/affirmative-consent-uk/

On the face of it this is a positive campaign and a much needed change in the law, but the slogan they've chosen has left me absolutely speechless.

Surely this is sending the wrong message?? Repurposing what men say to excuse the sexual abuse and rape they inflict upon women is so beyond the pale. Just no.

That slogan is terrible, very upsetting to see, and should be changed for something that doesn't offend women and give men the chance to smirk all over again. I'm reading the words and to my mind it's like we're being told that we've still got to be sexy (or giving the 'come on') even when we're campaigning for a change in the law regarding a very serious matter. Yes, it's definitely sending the wrong message.

I give up on the world. I just give up.

Who the hell thought that one up?

What next - a campaign to end food poverty with the strapline "Let them eat cake"?

Awful. Did they not THINK of all the raped women who've been told they were 'asking for it'? Did they not CARE?

It's sending the opposite message of the one they want. This phrase implies men can just assume that because of what a woman wears (quite literally in this case), where she is, or normal day to day interactions, it's ok to rape her.

One of the men that has tried to rape me in my life (he didn't succeed) was a work colleague who assumed that because I'd accepted a lift home after a night out at a bar that equalled consent to sex - he said as much just before I opened the door in order to jump out of the moving car.

This phrase is commonly understood to be the utter opposite of what they claim they're standing for.

It reminds me of a campaign that went along the lines of 'SHE DESERVES BRICKS' across a woman's face with smaller text below that it's because she's an architect or a builder or whatever. It's an awful slogan and the fact that they're trying to repurpose it doesn't take away from the fact that it's so viscerally unpleasant for women to read. It's using women's trauma as a gotcha.

It's such breathtaking misogyny.

She's a self publicising grifter, I don't believe anything she does is in good faith.

Absolutely terrible slogan ruining a decent campaign.

I came on this thread because I thought this would be something positive.

How could anybody think this was a good idea, even if you are some bright spark in an advertising company, but someone who thinks they are a feminist?

I despair.

Why didn't they go for I'm not asking for it?

Was it too long for the word-count?

Exactly, NeighbourhoodWatch - there are ways in which they could have got this right, even using that phrase. But no.

Just more of the same shit, different arsehole.

Male Graphic Designer + male Art Director + male Creative Lead + male client + male Brand Director
= good to go!
Small-minded misogynist twats.

Christ alive

Oh it’s Proudman, that explains why it’s shit. How to turn a great idea into a terrible reality.

She’s desperate to be famous - she wouldn’t think about this slogan for more than 10 seconds other than ‘will it get my name in the papers’.

Grim!

Oh God.

Is this some utter twit trying the 'negative publicity/upsetting everyone grifts cash' thing?

Awful. Absolutely nothing is off limits any more.

Christ on a bike that is bloody awful. Who thought that slogan and that image was a good idea??

Its like some shit campaign the numpties on the Apprentice would come up with 🤡

I wouldn't wipe my backside with that tee-shirt.

That slogan is appalling!

Snowypeaks: a food company (Kelloggs) CEO when faced with complaints by consumers about the high cost of food said to them: let them eat cereal. This was last week.

Those T-shirts!!! Who the hell's going to wear that?

Surely Rape Crisis can't agree with this?? They are linked at the bottom of the website.

Edited to add: They are asking people to use the hashtag #ImAskingForIt. Honestly, I have NO WORDS.

Reminds me of the t-shirt that the murderer Blake sent a picture of to his lover. It was something like 'You're cute, murder me'.

This is horrendous.

What do they think is going to happen to any woman wearing that tshirt waking down the street?!

Good Law Project too.

It's not a needed change to the law. The absolute last thing women need is the Sexual Offences Act being opened up. It's fine. It's men's behaviour that isn't.

So this is Jolyon too?