What annoyed me in the BBC article was the crap about bringing his authentic self into work. He's got a rainbow flag and a trans flag on his desk and introduces himself with his first name.
I don't want any of that when I go to see my GP. It's a medical appointment, not speed dating. I don't need to know about my GP's personal life.
If my GP feels the need to introduce himself or herself then I would like Dr +surname. I don't want a mate. I want a medical opinion from somebody who will listen to me and who seems professional.
The Dr in the article seemed to be centering himself instead of centering his patients.