The Body Shop

[ChristinaXYZ]

The DT has an article about the problems The Body Shop is having. Whilst it is no doubt right that it has had troubel finding its way post-Anita Roddick, I do wonder how much pissing off many women in their 40s and 50s who loved it as teenagers but don't believe in gender identity or some of their other political stances has affected them.

I have not bought a single thing since they mocked JK Rowling for standing up for women. It was my go-to place for small pressents for women and teenage girls. I bought stuff for me there too. Now not only do I not buy there any more DC and MIL know I won't shop there and have stopped buying me things from there too.

Gender is not mentioned in the article but many of the comments point it out as an issue.

"Amid dwindling sales and profits, the chain’s Brazilian owners Natura & Co are considering selling it off – just six years after buying it for €1bn from French beauty house L’Oreal.

“It is no exaggeration to say that 2022 was the most difficult year in the history of The Body Shop,” Natura & Co, which also owns beauty business Avon, said in its most recent annual report. “An extraordinary set of external factors significantly disrupted the business.”"

https://www.telegraph.co.uk/business/2023/08/30/body-shop-lost-grip-britain-beauty-market-lush-rituals/

After the JKR business I told them to take me off the mailing list and why. Havent bought a thing from them since and used to buy stuff from them for presents. No they cant blame this solely on the economy, they should google the Ratner effect.

I too stopped buying from them after their stupid evidence-free mocking of JKR. Will never buy from them again, short of them making an explicit retraction.

I haven't bought or used their products in years and have no intention of doing so.

I stopped buying after they started calling women menstruators on their website. I was a big lover of their camomile cleansing butter, body yoghurts and White Musk L’Eau perfume. But they can fuck right off.

To be honest, it has lost its way massively. I’m surprised it’s lasted so long.

The Body Shop under Anita Roddick showed you could be ethical and profitable. Quite impressive to have fucked up both.

It just doesn't have a USP anymore. It used to be a standout brand because of a genuine committment to ethical products and 'natural beauty'. Now all beuty brands engage in ethics-washing (without making any credible attempts to substantiate any commitment to ethics other than as a marketing strategy). That is why they were so vulnerable to the gender bullshit, with its fact-free, cost-free claim to some sort of undefined righteousness.

It is amazing to think that when it was founded, its values actually meant something.

I'm delighted they turned out to be TRAs. I used to get all my skincare from there and I never bought another product after their JK clapback. Discovered much better products!! Which are also better value (cerave, la roche posay, embryolisse etc)

https://www.forbes.com/sites/jamiewareham/2020/06/11/the-body-shop-offers-jk-rowling-book-on-trans-rights-in-end-period-shame-bag/?sh=3efdccc27c34

Serves them right

Good. I've boycotted them too.

Come on, it's expensive

I will also never buy from them again

Actions have consequences and I am enjoying them facing their consequences

They can GTF, as can Lush. I don't fund misogyny.

Similarly I have never bought from them (or Lush) again after their misogyny was doubled down on.

yeah FRO Body Shop. Your tears don't bother me, soz.

@teawamutu - love your phrase - "I don't fund misogyny." Succinct and apt. I'm going to borrow it.

Like other posters, I used to love the Body Shop. But I don't shop there after the JKR incident, and have made family members aware that I'm boycotting it, so no more gifts from there either.

I told them to take me off their list and why too. Death by a thousand boycotts.

Lush - I hold my breathe as I go past as it stinks so much. I don’t know how anyone works in there.

Yes lush is disgusting.

Full of septum piercing blue haired gender fluid women as well.

I also immediately boycotted it when I learnt of their anti-woman stance.

Used to go there fairly regularly. Never again.

Well said.

I agree and buy from neither brand.

Same here, I used to love them but I won't buy from there or Lush

I never see anyone in there; not surprised they are struggling. Body Shop used to be “ethical and affordable” and was a young consumer-oriented brand. Now the younger kids mostly go to Superdrug, I think. They’ve been trying to turn themselves into a kind of L’Occitane-type brand, I think (pricy stuff aimed at over-30s), but I don’t think their packaging or their very sweet-smelling products are sophisticated enough for this. And any claims to ethics went out the window after the company was sold to L’Oreal. Hard to work out what their USP is.

I've boycotted them since the JKR nastiness, despite my love of white musk. Don't buy from Lush either, and I spent a fortune at both.

I used to shop there a lot as family members really like the products. I boycotted both The Body Shop and Lush after their nastiness about women’s rights. I won’t go in there at all and buy different gifts now. Not surprised they are in trouble.

I used to go to the Stratford one all the time, but haven't been since that JK tweet, fucking bunch of arseholes they are. I do miss the hemp handcream but they'll never get a penny more out of me, or my children..