Page 3 | Maybelline

Jongleterre · 2023-07-14T10:02:58+00:00

Another one to add to my list of companies that I boycott. Maybelline faces backlash after using men to promote its new lipstick [[https://www.dailymail.co.uk/news/article-12295401/Maybelline-faces-furious-backlash-using-men-promote-new-lipstick-line.html?ito=native_share_article-top https://www.dailymail.co.uk/news/article-12295401/Maybelline-faces-furious-backlash-using-men-promote-new-lipstick-line.html?ito=native]][[https://www.dailymail.co.uk/news/article-12295401/Maybelline-faces-furious-backlash-using-men-promote-new-lipstick-line.html?ito=native_share_article-top share]]e_[[https://www.dailymail.co.uk/news/article-12295401/Maybelline-faces-furious-backlash-using-men-promote-new-lipstick-line.html?ito=native_share_article-top article-top]]

SammyScrounge · 15/07/2023 02:15

LonginesPrime · 14/07/2023 11:56

I'm going to reserve judgment until I know how these people treat women and what Maybelline is actually trying to say by using these models.

For example, if they make their money from mocking women and promoting damaging damaging sexist stereotypes as DM does, then I would be very insulted that Maybelline, whose customer base is mainly women, would promote such misogyny. Ditto if Maybelline are saying these people are actual women.

But if they're just men who aren't being misogynistic but simply like a bit of lipstick, then on the face of it, I'd probably be ok with it.

However, I've been burned so many times by thinking "oh that seems harmless enough" when it comes to gender-related issues over the past few years that I'm now very wary of simply saying "I'm fine with that", as it never ends up being just "that" when it comes to gender identity ideology.

I find that reading someone's subversion of gender stereotypes as if it's the same empowering gesture it would have been five years ago can inadvertently end up contributing in some unforeseen way to the furtherance of gender identity ideology,

The cultural cues that people derive from these messages has changed enormously in the past few years, and I think it would be a mistake to view them as they would have been intended before the advent of gender identity ideology.

Yes, if we were in the old world, a man wearing makeup would have been a good thing. But we're not in the old world anymore, and these things are far more complex today.

Ads for cosmetics surely wish to associate increased attractiveness with the product. These ads are repulsive. Who on earth is the target for them?

JeandeServiette · 15/07/2023 02:22

Allthegoodnamesarechosen · 14/07/2023 16:33

The dark bearded person pronouns are she/ they and they say they are a lgbtq ‘campaigner’.

The other one has posted some fairly exciting videos .

That does change matters. It's the difference between homage and plagiarism.

Brefugee · 15/07/2023 09:33

BernardBlacksMolluscs · 14/07/2023 15:59

The pictures of those chaps are not going to have me rushing to Boots for Maybelline lippy

Not got a problem with fellas wearing makeup though. I just question how effective this will be in terms of sales

the idea isn't to get you, or me or other MN posters (except the non-women ones) to run to the Maybelline counter.

It is to get chaps to do it. Not chaps who think they're women or whatever. Regular Joes. And I'm very much fine with it. More than fine in fact, because the more men wearing make up and saying they're men the better.

LMNT · 15/07/2023 09:35

I too am completely GC but have no problems with men wearing dresses, high heels or makeup. No issues at all.

Just don’t call yourself a woman and expect to access my single sex spaces.

Brefugee · 15/07/2023 09:38

i used to be totally in lurve with David Sylvian. (also David Bowie, Marc Bolan, Steve Harley, Bryan Ferry...) none of them strange to the "little pots of powder, little jars of paint, make a girl's complexion, seem like what it ain't"

CircleofWillis · 15/07/2023 09:52

I have no issue with this at all.

IncomingTraffic · 15/07/2023 09:55

I absolutely refuse to have make up put in the ‘women’s stuff’ category.

Make up is just face paint for adults. I do not think it’s at all useful to see an advert selling lipstick to men as anything other than ‘fine’.

So long as no one is claiming that men are somehow women, I don’t care if they want to wear lipstick.

IncomingTraffic · 15/07/2023 09:56

the more men wearing make up and saying they're men the better

absolutely.

sevenbyseven · 15/07/2023 10:01

Doesn't bother me at all. I have more problem with the fact so many people believe women look "better" or "smarter" or "more professional" wearing makeup, which is a standard not applied to men.

Personally I don't wear any make-up 🤷‍♀️

JacquelinePot · 15/07/2023 10:03

Men can wear makeup if they want. What I have a problem with is men pretending to be women.

LonginesPrime · 15/07/2023 17:13

Ads for cosmetics surely wish to associate increased attractiveness with the product. These ads are repulsive. Who on earth is the target for them?

People who want to support trans people and/or the subversion of gender stereotypes.

Maybelline will be well aware of the market for both of these groups given the various responses they would have received from their Dylan Mulvaney campaign, so this will no doubt have been informed by that.

If lots of people felt (as I did) that seeing a man in makeup wasn't the problem with the DM campaign but the fact it's DM (who mercilessly mocks women) specifically, and voiced this to Maybelline, then this might have influenced their current marketing too (assuming that's what these bearded models represent).

Lots of consumers and organisations responded to the DM backlash by supporting the companies involved (e.g. just after the Bud Light thing, the London West End show Oklahoma adorned the stage with a ridiculous number of Bud Light cans as props), and Maybelline would have received much positive feedback for using DM as well as negative, so they already know that market is there.

MissFancyDay · 15/07/2023 17:29

I'm fine with this, both men and women can use make up.

I wish that they had used some more masculine men, as well, as these men. To show that make- up can be used by anyone. I'm not keen on the pouting and preening. I find it a little mocking.

SirChenjins · 15/07/2023 17:36

Providing neither of them call themselves she/her and post kink elsewhere on the internet then they can crack on - if they do then they and Maybelline can fuck right off. The pouty look is ridiculous and the colour on the beardy one does nothing for him, but if the drag look is what he and Maybelline are after then they’ve got it.

idontknowwhattosay23 · 15/07/2023 18:09

I'm quite new to being a terf so bear with me but personally, I think that men wearing make up and promoting it = fine? But a man who demands to be called a woman and wears make up like a woman-mask and is supported and paid to do so by a big brand= very not fine.

I don't know, like I say I'm still finding my feet with it all after a personal baptism of fire but that's just my opinion on it based on the knowledge I have at the moment.

IncomingTraffic · 15/07/2023 18:11