Maybelline

[Jongleterre]

Another one to add to my list of companies that I boycott.

Maybelline faces backlash after using men to promote its new lipstick https://www.dailymail.co.uk/news/article-12295401/Maybelline-faces-furious-backlash-using-men-promote-new-lipstick-line.html?ito=nativesharee_article-top

Another one to say, totally ok with men wearing makeup . Was a student in the eighties when it seemed most blokes wore eyeliner and lip gloss when on a night out. We had had 20 years of gender non-conformance at that point with Bowie, glam rock, punk, New Romantics etc etc and men with long hair and make up (hello hair metal) was totally unremarkable. Difference being of course that no one claimed those men were somehow women. If Maybelline want to market their products at everyone and persuade men they can wear it too then what’s the problem?

i do recall having a conversation with my dad (born well before WW2) who squinted at my poster of David Coverdale in his tight trousers and with his lovely hair, and dad solemnly informed me that it was not natural for a man to have anything but a short back and sides and to smell of anything man made other than soap. Bless him. I made clear my feelings on the matter and it was never discussed again. I thought attitudes like my dads would die out along with his generation, it’s horrifying to me to see them come back.

(I found the poster I used to have. I still would. )

The pictures of those chaps are not going to have me rushing to Boots for Maybelline lippy

Not got a problem with fellas wearing makeup though. I just question how effective this will be in terms of sales

I don't care if men want to wear lipstick. It doesn't make me want to buy it through. It's a very bizarre advertising policy. Advertising is expensive and the whole point of it is to lure prospective purchasers. They normally use beautiful young women with the implication that you too can be as beautiful as them if you wear their lipstick. Who is this designed to appeal to? Who's their target audience?

TL;DR I don't care if men want wear make up - I grew up with it - but this is a terrible ad campaign.

Nope, not getting worked up about this. The Maybelline men are clearly men, not TW or anything else. The whole point of being gender critical is that we reject stupid stereotypes of 'boys stuff' and 'girls stuff'. Women can play rugby, men can wear lipstick. In my view, these are the sort of attitudes we should be praising.

Just popping in to say thank you for brightening my day with that poster.

The dark bearded person pronouns are she/ they and they say they are a lgbtq ‘campaigner’.

The other one has posted some fairly exciting videos .

Anyone can wear makeup. Male, female, with or without a gender identity, old, young etc. So anyone can advertise makeup.

I don't see why a male with a beard advertising it would necessitate a boycott.

It's still men taking a partnership that should have gone to a woman regardless of how they identify

Why should it have gone to a woman?

Not necessarily, if Maybelline are targeting a certain demographic to increase sales then it makes sense for them to use models representative of that demographic. It’s not saying it’s exclusively for use by that demographic. Unlike in previous campaigns which focused on women.

As far as I can tell, the company is not saying this makeup magically transforms your sex or anything. It’s just make up. Anyone can use it.

Agree with this!

Oh, that gives a different flavour to this, but still anyone can wear makeup

I’m all for this. It’s like the ‘80s when all the blokes on TOTP had eyeliner on and several inches of foundation and no one thought it made them a lady.

Tbh this isn't new. Brands like Rimmel, Morphe etc have been using male makeup influencers in their campaigns for years now, at least since 2018-ish if not before.

They want as many people as possible to buy their product. If they can convince people across the gender spectrum that this product is for them, they make more money.

It looks more like they're taking it from other men though, as Maybelline were using DM before.

In most cases I doubt that would matter to the chaps in question

If you're GC op, why would this bother you?

They aren't claiming that wearing lipstick is changing their sex.

Wouldn't the same uproar around women wearing trousers and voting have occurred many moons ago?

I buy their mascara but I'm binning it and won't ever buy more from them. They have no idea.

I remember Boots 17 doing this in the eighties:
https://www.ghostofthedoll.co.uk/retromusings/17-cosmetics-looks-even-better-on-a-girl-adverts-1980s/#google_vignette

I think that’s somewhat of an over reaction.

Men in eyeliner can be really sexy.

Also lots of singers like Robert Smith wear make up. Who has issues with that?

I don’t get how it will help with sales but then that goes for a lot of advertising. Especially nowadays when it’s quite preaching on messaging.

Heh, the Mail is very upset that some of them “have full beards”.

I don’t mind men advertising makeup, although a) it doesn’t seem very daring or outrageous and b) who is Maybelline hoping to appeal to, men or women?

Really? I love a man in eyeliner!

Men want make up? Crack on!
Lipstick is a magic formula that transforms a man into a woman? Fuck off.

In this case, it looks like they can crack on.

Yes, this has been on my mind too, recently. I used to like seeing men in make-up, subverting stereotypes as I thought. But now it’s too associated with men doing the opposite, not being a proud man in mascara but being a fake woman.