Why are Primark promoting "Found Family"

[WandaWomblesaurus]

www.primark.com/en-us/a/inspiration/special-occasions/celebrating-found-families

"A Found Family Is About Finally Feeling Whole, Something That Might Be Absent In Your Biological Family, Like A Full Set Of Acrylic Nails Or A Good Pair Of Fake Lashes. It’s A Community You Choose, Whose Values And Honesty Speak To Your Own."
- Jude & Michael, Germany

What???

I completely understand the posters talking about people having difficulty with actual family and then forming a family around your friends. I have that sort of family. And my family these days are not blood but chosen. My niece is not my actual niece, but in her mind I'm her mum's older sister (she knows I'm not but that's how she places me in her family and how i place them in mine)

But the advertising Primark is doing is aimed at a confused children and young adults who have perfectly normal good caring families but have been lied to and given instructions on how to alienate yourself from their family if they even dare to ask a question about why you want to be the opposite sex.

So I can't see this as positive in that respect and think Primark are promoting an insidious part of the gender ideology. It's not a good thing in this instance.

How do you survive in the world when you don't understand how shopping and gift giving work?

They're also aligning themselves with an organisation seemingly invested in lowering the age of consent to 10 (ILGA). What does that have to do with LGB or T people, Pride, or buying clothes and homeware?

How does buying clothes in Primark benefit 'these people' and who are 'these people'?

"These people" mentioned by @Powderherface are clearly members of one's found family.

How does buying clothes at Primark benefit them?

I don't understand the point Primark are making, how is money being funnelled to randoms who take in other people's kids. How does this all actually work?

None of my found family are randoms that take in other peoples kids. That's not what a found family is.

I'm still baffled by the quote.

A really great set of false lashes has always been absent from my biological family, and actually I'm quite glad about that. I'm also not sure that familial trauma is going to be that fixed by acrylic nails, but each to their own.

What are they then? You seem to know all about it.

How is buying clothes from Primark benefitting non random found family people? Who are these people? How are they assessed for suitability? Are they DBS checked? What funding do they get? How are Primark vetting them?

Hands up whose found family aligns with ILGA and wants to lower the age of consent to 10? No? Nobody on board??

Because that is what Primark are aligning themselves with.

It is all fucking baffling.

Found family isn't about bringing up random children, they don't need to be assessed for suitability. They are just how people who are non contact with their legal/biological family make connections with others that are stronger and more stable than most friendships.

Oh so these aren't kids with their own parents then, huh.

And yet children are being groomed online by RANDOM people, a lot very older blokes with questionable intentions, telling young children their found family will be so much better than their actual family.

Some posters have more or less lost their children to a friends family who embraces the troubled teen who thinks she's a boy...

Exactly what I was thinking! 🤣

I guess Primark are just promoting whatever kind of "honesty" requires people to buy more tat.

Explain it then! How does the funding flow from purchasing clothes to paying these people to support kids that aren't theirs? I'm all ears.

At least this seems to be the year though that these companies are being called out on it.

It doesn't, nobody said it did. You made that up.

I’ve always understood a critique of the biological (and particularly, the nuclear) family as a central tenet of feminism from Mary Wollstonecraft onwards. My own GC beliefs are bound up in on that, too.

Why not?

I'm always astonished about how little feminist theory and history is known about by a lot of the posters here.

What is the point of this campaign then?

I think you’ve misunderstood the advertisement. I don’t think Primark are advertising that they are starting an adoption service

It’s meant to appeal to people who have a found family, or are part of one. I mean personally I think it’s a silly advert and the false eyelashes etc shows it’s just a corporate attempt at virtue signalling rather than a genuine understanding or caring. But I think you’re reading a bit too much into it.

To sell stuff, like every other campaign shops run.