I've been wondering about some of the issues around the idea of increasing the "visibility" of people based on the notion that they have an invisible, objectively unverifiable, self-declared sense of self.
Let's say a big corporation with multiple brands under its belt decides that it wants to include a person with magical essence of gender identity in every advertising campaign.
Some scenarios.
"You don't become trans, you have always been trans."
If that is true then it should be legit for the Megacorp to include footage or images of Elliot Page before Elliot "came out as trans" because, of course, Elliot "has always been trans".
"Trans people are all around you, most of them pass 100%"
A once-well-known C-list actress who has been out of work and out of the spotlight for years is put forward by her agency for inclusion in an advert featuring several women, on the basis that said actress claims to be "stealth".
There is incredulity and the agency is asked to supply a birth certificate. This states that the actress is female. It is accompanied by a reminder that neither the agency nor the Megacorp is entitled to ask if the actress has a Gender Recognition Certificate and also that it is against the law for someone who has gained knowledge of gender reassignment in an official capacity to share that knowledge.
The agency states that the actress wishes to remain "stealth" and points out that Megacorp's aim is simply to increase employment opportunities for trans people, not to "out" individuals. Megacorp acknowledges that it can achieve this aim whilst concealing the "trans status" of the actress by use of anonymous, checkbox "inclusion data" records.
No openly trans actresses are put forward for any of the experienced roles in the advertising campaign so the Megacorp takes on the "stealth trans actress" without any fanfare. Cue outrage from trans advocacy organisations when the campaign is launched, accusing Megacorp of backtracking on its promise, and a flurry of media speculation about which of the actresses featured in the campaign is trans - if any.
"Passing Privilege is unfair and so last year"
Stung by its experience with "stealth actress", Megacorp ramps up the "inclusion quotient" by vowing to target trans people who do not benefit from "passing privilege".
Unfortunately, Dylan Mulvaney and Jeffrey Thing (you know who I mean, I can't remember Jeffrey's last name) have already signed exclusive deals with other "feminine" brands (tampons, menopause medication, etc.) so they have to spread their net wider.
Daniel Muscato is also unavailable to advertise their new brand of shapewear for ladies with middle-aged spread but, luckily, a lookalike new face on the block is put forward. Coincidentally, by the same agency that represents "stealth actress".
Some people might not regard Skye, who has detransitioned mentally, as "trans" but Skye clearly has a "trans body". Others on Megacorp's LGBTQIA+ HR Oversight Committee argue that "once trans, always trans" and that Skye is obviously "gender fluid".
Megacorp's Marketing Planning Dept, always one step ahead, is ecstatic! Megacorp offers Skye the role in the original shapewear advert as well as putting Skye on contract for next year's multi-brand campaign targeting the emerging market of detransitioners.
The agency has played hardball and told Megacorp that they can only have exclusive rights to Skye if they also take on their other candidate, corpulent bearded Stan. Stan proudly "came out" last week, just after a permanent booking for a magician/comedian was abruptly terminated by a bankrupt Cruise line.
The agency pitches Stan, who eschews such fripperies as a new name and change of "street wear", as perfect for a proposed "fursona-friendly" range of adult continence products. (Stan comes under the "trans umbrella" as Queer due to his identity as a "Little" or "Adult Baby".)
One of the trans representatives on Megacorp's LGBTQIA+ HR Oversight Committee (they are all trans) demurs, arguing that "Adult Baby" is not a "gender identity". The other members call she/her/they/them a bigot, kick she/her/they/them off the committee and Stan is hired.
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Obviously this is all nonsense and Megacorp will continue scrabbling for a piece of Dylan Mulvaney and Jeffrey Thing . . . meanwhile, on the drawing boards of Marketing Planning Depts, always and already poised to segment and expand markets, they are inventing products to be sold to consumers three years down the line . . .