I think it dates back far longer than that.
There was a huge backlash against the advances made by women's liberationists, and the media (surprise surprise) just treated that as the new trend.
3rd wave feminism then made it legitimate to be scornful of older feminists as being out of touch, and anti men, etc., etc.. But most importantly 3rd wavers were the generation who have gone through university when queer politics had taken hold, and women's studies were dumped in favour of gender studies.
They moved into positions of influence, eg the editor of the Guardian a woman, has said queer politics guide all her decisions. And long before the trans issue became so wide spread the Guardian would delete comments form women about feminism being about the sex class of women being discriminated against by the sex class of men.
I am sure someone on FWR has written about how the concept of gender rather than sex led to what had been a few people with actual gender dysphoria wanting to transition, being turned into a policy about identity. And effectively the GRA, created to get round the ban on same sex marriages, became the trojan horse that let a far wider group get GRC.
And then of course Stonewall, and other LGB groups, seemed to look round for ways of continuing to need to exist, and via the influence of queer politics, included the T. Although logically it made no sense to do that as both L and G about about same sex attraction.
I think, particularly in America, MeToo started to be seen as part of a "woke" agenda given the language used. But this is more those who appropriate leadership of this movement, than what happened at a grass roots level. And what Me Too did show is how misogyny and violence against women had never gone away. And look where we are now with the increase in incel culture, pick up artists.
The campaign against the proposed reforms to the GRA did mean a lot more women became aware, but I'm afraid that for more than 40 years feminism has not been "fashionable".
So even though 2 women a week are killed by a man she knows, somehow this just seems to be non news worthy.
But any implication that someone who is trans may have been misnamed is taken as a far worse tragedy.
I think it is totally about the value, or rather the lack of value, that women have in society.