I watch a lot of right leaning US commentators and, over the last 2 years or so since Biden got in (I did the opposite when Trump got in, watching mainly the left wing coverage). The TRA influence on sex ed has gone from a topic talked about maybe once or twice every couple of months, to a daily conversation.
Like him or not, the Matt Walsh documentary opened this issue up to many who were ignorant or ignoring it as a fringe issue. The Jon Stewart/ John Oliver et al TRA flavoured push backs have backfired massively, I think. The left seems to lack any understanding of the small C conservatism of the working/middle class, even after everything that has happened in US politics over the last 10 years, since Obama lost control of both houses and the switch of many of his voters to Trump. The left's insulting and patronising attitudes towards non-rainbow parents, whom they need to portray as rabid transphobes in order to dismiss their legitimate and instinctive safeguarding concerns, has really concentrated the right to believe this issue to be a grass roots winner. They are after the huge swathes of working and lower middle class floating voters who are not registered to either party - the same ones that swung from Obama to Trump.
Having said that, the Dems are shooting themselves in the feet left right and centre. De Santis sending migrants to sanctuary states, who then sent them straight back, was a lesson in the left's rank hypocrisy. The Pensylvania senate race has seen a huge swing towards TV Dr Oz for the Republicans, since the poor bloke running for the Democrats doesn't seem to have recovered from his recent stroke, and is making Biden look like a cognitive genius. Their recent TV debate was a car crash for the Dems, who continue to play on attacks on personality rather than providing a substantive reason to vote for them, a tactic which can only be effective if the candidate is able to style it out, and theirs simply cannot. Oz on the other hand was measured, civilised and patient.
And that's the full circle. Measured, civilised and patient, basic concerns about safeguarding, etc etc needs to be reframed by the left as the total opposite, as violent and bigoted, in order for them to win. This worked for a long while, but we all know the insults just no longer wash.