EE 'not her problem' campaign against sexism in football

[Truthlikeness]

Was very pleasantly surprised by this campaign ahead of the Euros. Squarely placing the responsibility on men to resolve sexism in football, and a great advert showing what female footballers go through.

I don’t like companies moralising at me, whatever it’s about. Once they think they can ‘educate’ me about sexism, they think they get to educate me about everything else. They sell mobile phone data.

I don't have a problem with it. EE are a digital company - the campaign is part of a campaign against sexist hate online - which arguably they do have a responsibility to try to combat. I've played women's football for 30 years and put up with my share of crap - I see this as a positive step.

Excellent advert, really liked it.

People will have different views on this. The message is right. I don’t like mobile companies telling the public what to do, and actually I think men are more likely to (and did, in the comments) react defensively.

I really like this.

I like it, I drove past one this morning. It's simple and to the point.

Good advert.

Fun advert. Gets the message across without being too preachy IMO. It's one clear, strong line, as opposed to paragraphs of chastising.

I think it’s a good advert, if nothing else it might make people , and by people I don’t just mean men, think before they apportion blame in the wrong place : she was wearing a short skirt, she chose to walk home, she let him buy her a drink……

How many times
did you break someones leg by jumping it?
did your stamp on someones face so hard that she lost teeth?

This makes football out to be a violent blood sport including the macho raging at the ref. Throw in the soft cuddywuddly of the baby and the white hot pants style shorts.

Great imagery, physical violence is fine but dont send mean words.

I liked this when I saw it, but obviously I completely agree with the message so there was no discomfort for me

but actually on consideration I’m inclined to agree with the ‘what business is it of yours EE?’ View

do I really want companies telling me how to be a good person, even if I happen to agree with them?

This ad is weird as fuck. It really does make women's football out to be the fucking Thunderdome. I can certainly see this advert putting more young women off sport than anything else.

I thought it was great

I agree. Mobile phone companies should sell mobile phones.
Supermarkets should sell food (and clothes, and garden furniture)
The NHS should treat our medical issues

None of these organisations should be campaigning against sexism, flying PRIDE flags (looking at you business I work for) or anything else of that ilk.

Which isn't to say that they shouldn't be focussing on any kind of discrimination within their own organisations - they absolutely should.

It's really good that , thanks for sharing OP

I appreciate the perspective that the violence in display might put young women off of sports. I hadn't considered that. I saw it as a hook to get the viewer's attention for the subsequent punchy message. It pulled me in, despite having conditioned myself to ignore ads.

Brilliant! About bloody time

You might have a rose-tinted idea of women's football if you think it was so far fetched. It IS an often aggressive, contact sport, and those of us who play it understand the risks and take it seriously.

I've seen more broken bones and soft tissue injuries than I can count, and had many myself. When I was playing more seriously, on average every 18 months I'd have an injury that would take me out for several weeks (broken bones, torn tendons or muscles etc).

Injuries are more often caused by accident or cynical, borderline tackles than from outright violence, but that does also happen. A close friend was elbowed in the face during a corner kick and ended up with a permanent brain injury.

The baby scene is simply showing the balance between childcare and playing commitments - something very many women face. I've seen players come off at half time to breastfeed their babies. I've seen many players face up to the referee when they disagree with a decision (the incident in the film was pretty tame) and get yellow and red cards.

I've also seen women play in very short shorts. We used to only have men's kit play in, which was enormous, but now some makers of women's football kit seem to think we want to play in bikini bottoms.

More virtue signalling zzzzzzzzzzzzz

I love it. Someone had to say it: VAWAG is a man problem.👏👏👏

Ee are a sponsor to fund the games so it’s right that they get involved in this campaign. They are a massive brand that people recognise so are using their influence.
1 more person sees this and thinks yeah sexist hate needs to stop then that’s a good thing.

Agree with both these posts, Truthlikeness. A digital company trying to combat an actual crime - online harassment - doesn't really strike me as being preachy in the way that other companies trying to combat wrongthing do. Am also really glad to see the male players getting on board with this.

I'd take it more seriously if EE did something that would actually turn the tide, such as banning pornography on its networks.

I am well aware of getting your revenge in first in sport.

My disappointment around the ad is the message should be about not attacking women in sport or anywhere using words or actual violence.

At least this ad ⬆️ gives a positive message of skill, action and team spirit.

With the EE ad we get 30 seconds on text based VAWAG is a man problem.
But only after 1 min of glamorised borderline tackles obviously violent tackles (organised sporting VAWAG is ok by woman) and the "could be a problem" tag line.
How much of the women playing the beautiful game do we actually get to see?

Violence in sport is a problem, from parents attacking coaches / refs on and off the pitch, to the famous/ rich player getting a free pass for poor choices off the pitch. Could the ad company use the first 1 min of storyline with men playing and just reminding their fans that women do this too or even that the abuse posted at male players is also wrong? If not why not?

IMO EE got the tone of this wrong. If they could not apply the 1st min to a domestic violence ad, why used for text abuse.

I'd much rather they concentrated on providing a decent, stable signal round here. I'm a bloke, I don't tell women to 'get back to the kitchen sink' and I hate football too.