Inamuddle, I don't think they're incentivised, I know they are.
Gps also have woeful education on peri and meno. A large number of universities don't include it on their syllabus.
I'd say the pharmecutical industry hasnt been driving this as they've clearly been extremely unprepared - stock is once again a massive issue at the moment. The ssp isn't really helping from my pov; it's getting worse.
We are all entitled to opinions and big pharma has been an issue in the past. Women get especially fucked over and we are wary.
Luckily NICE operates on evidence and we are lucky to have the British menopause society. They have a lot of the evidence on fact sheets and regularly update.
The Oestrogen matters book is mostly about what happened with a particular (flawed) study into hrt which made women abandon it in the 90s, and what was misinterpreted, what they didn't look at and include etc. makes good points around things like the study of female dementia which only began in the 80s (possibly 90s?).
So much information missing. Women clearly struggling.
I interpret the phrase "make menopause history" as let's not have women unnecessarily suffering and spending a fortune on supplements - given some really don't have any symptoms.