I don't want to see pressure groups sponsoring events. Not rainbows, not red hands. Womens sport must be able to attract commercial sponsorship or it can't flourish. A win in this case would be any reasonable commercial concern being brave enough to step up.
While I agree on many levels with this, the fact is that this sponsor pulled out giving the event less than one month to find another sponsor. If it was simply a matter of all of us being able to put the money in and a ' cycling club that was for females only' directed those funds to keep the race going, all well and good.
But if no other sponsorship is available at such short notice, what are the alternatives right here, right now.
This was a political decision by this male. And so, they made it political in nature and even more so due to the timing.
Please also consider that any commercial sponsorship now also has to withstand the barrage of hate and negative publicity to sponsor female sporting events.
That is the environment that has been created by males insisting that they are righteous in participating in female sport.
It will take a very brave sponsor to front up and give funding to a cycling event for females right now.
So, should the event simply be cancelled and probably never truly revived in its current format again?