Specifically selling period products for people who menstruate? Recommending mooncups for people who have given birth etc.
They've been called out on it and I'm really peeved as they were a great independent shop with lots of vegan items and items by weight, natural products for body, hair and home. Expensive but I supported them as they are local, friendly and ethical. Now their ethics don't align with mine. It seems like nothing is free of identify politics anymore.