@Datun
I think many of them do understand. It's just that the concept of criticising gender makes so much sense and once one grasps the implications, exposes sexism to people who hadn't even realised it was there. Therefore it has to be discredited, or misrepresented.
So gender criticism becomes gender conservatism. Deliberately misleading and trying to shoehorn in the usual 'omg you're right wing' nonsense.
It's more of the same risible jibber jabber being fondly imagined as an argument.
The thing is though, it's really starting to hit a point where the utter ludicrousness of it can't help but to peak all but the most deeply indoctrinated. I used to be all in on it, I accepted TWAW out of kindness. I definitely had some uneasiness about TW is women's sport but it wasn't something I ever really thought too much about. The first time I think I felt 'peaked' was when I was reading the feminist nerd website, The Marysue. I used to read it regularly as I'm a nerd and a feminist. JKR had been quite admired on it, then all of a sudden a lot of posters in the comments section started viewing her as problematic. This was about 5 years ago. Her crime was to have followed a self-hating transwomen on twitter. As a result, she had "lost ownership" of the Potterverse. It was honestly the most stupid thing I'd ever fucking read in my life.
It was there that I stopped reading so many woke articles as uncritically as I had done previously. I would still have argued that trans-women were women and should be treated as such. I still thought that transitioning children pre-puberty was something that was only done following careful consideration.
When a friend criticised the alphabet soup of LGBTQQIIAA-whatever, I was utterly shocked at his homophobia and figured it came from a place of his straight white male privilege. Even though a little voice inside of me actually thought some of it might be a little silly and attention seeking. And doing a disservice to gay and trans people by diluting the struggles they could still face. Shortly after, I had the opposite experience of discussing the 2018 London pride with someone who said that as a 'straight, cis-white man' he had no right to an opinion. I said that I respected that but that having read up on it, I could kind of see where the lesbians might be coming from. And I spent the next 20 minutes being shouted at about all the ways I was wrong and the lesbians were wrong. So it turned out that Mr-Straight-Cis-White-Man did have an opinion and it was that women were making a fuss out of nothing.
So eventually, that little voice won over. Because no matter how much I wanted to be woke, and considered myself woke enough to keep on trying to be woke. The silliness and attention seeking-ness, the utter lack of critical thinking, the utter petulance and childishness that the intolerance was cloaked in, became too obvious to ignore. I was genuinely into wokeness. I wore SJW as a badge of honour. I was a trans-ally. But eventually it all just got too stupid. One stupid thing made me start looking at it all uncritically. And once that happened, it could only go one way.
And I get that the majority of people don't care. They aren't reading up on this day, in day out because they are activists and allies. They are just getting on with their lives and are generally happy for everyone else to do the same. But more and more of this pushing is making increasing amounts of people aware of it. And the more people become aware of it, the more people are looking at both sides and the ludicrousness of what is happening is almost immediately obvious to them. Any ordinary person who is aware of Robert Webb will hear him called a Gender Conservative and immediately dismiss the person calling him that as hard of thinking.