I can't disagree. I put a lot of effort into encouraging a love of reading in my children and it was an uphill struggle. One of the tricks I used was making a big thing of spending their world book day vouchers at the bookshop, and I could go on and on about the techniques I used. One thing that I couldn't use, was the Scholastic Book Fair at the primary school. I'd tow the kids round to the school hall, money in hand, ready to throw it at the visitors from Scholastic.
Then I would spend twenty minutes explaining that I had brought money to spend on books, with words in, not giant novelty pencils, plastic clappers, or glorified colouring books with the Avengers on the cover.
The weightiest tome any of them ever chose voluntarily was Lightning Girl, a work of children's fiction by Alesha Dixon the pop star, "in collaboration with Katy Birchall", and I was genuinely overjoyed that it had been chosen over the dot-to-dot books.
I didn't even bother going last time.