That whole article is chilling, not just that awful photo. Young kids are being told that by becoming trans they are finding their “true self” and you hear these phrases over and over, like “not having to pretend any more” (even though what they are getting into involves a whole lot of surgery- and drug-assisted pretending to be the opposite sex) because they are fed these lines or copy them from online role models.
But you do not understand or know your true self at 11. The whole point of teenage years and going through puberty is to mature, experiment with identity and allegiances, and learn from experience. In no other context would kids so young be expected to make permanent choices like this.
As for the Starbucks marketing, could they be any more obviously bandwagonning for profit and cool points? This thing about names on cups is nonsense. I have had friends since forever who’ve had names or nicknames that don’t normally go with their sex - a male friend nn Alice, a female Fred. It means nothing in particular and any Starbucks staff will use the name you say unless it’s obscene or something. That has nothing to do with whether you’re trans.
Make an 11yo feel like what they’re doing is cool and exciting and makes them special and admirable and gets loads of attention from equally special cool adults and of course they will be keen and believe it. How anyone can defend this as being their true self is beyond me, when we KNOW many will desist.