I find this thread disappointing given that one of my websites gives pro bono marketing advice to a specific group of women and my business name is one of these terms.
I didn't use it to be belittling, I used it because mothers of young children/babies who are trying to start their own business have unique challenges and a lot of the "marketing gurus" are men with no ties, no responsibilities, and they don't have to balance family life with trying to do better so a lot of their advice just isn't actionable for mothers of young babies. I wrote an article on my site explaining why the challenges facing mothers of young children are different to the challenges other people face when becoming self-employed. I'm not saying everyone out there uses terms like these in the best way, there's nothing stopping anyone using any word they like (as we can see with the appropriation of the word "woman"), but that doesn't mean all uses of these words are negative.
Anything on the internet has to be findable by the niche you’re trying to reach otherwise it just vanishes. That’s marketing.
I feel like it's unnecessarily divisive for people to split women up with lines in the sand and decide "this person's job isn't legitimate because they're also a SAHM" or to lump everyone making money online in with MLM hunbots just because some of the modern terms used are the same. I thought, with so many people now WFH and seeing how damn hard it really is, we'd moved past the antifeminist rhetoric of "SAHMs can't run a REAL business" and "what do they even DO all day?" And yet that seems to be the case.
I don't agree that every woman or even every mother who works or runs a business is a "mompreneur" or that they should be called that, but I do think the term (and related terms) is/are appropriate if it means women who fit the demographic can find advice that actually helps them, and I disagree with the posters who are just denigrating anyone who calls themselves a bossbabe or a mompreneur or anything similar and dismissing them as just MLM tat sellers
Some women find the term mompreneur, mommypreneur, mummypreneurs etc empowering and indicative of a self-employed business model where they're not just working for the man. I would expect anything with "-preneur" as the word ending to be someone working for themselves i.e. not a franchise or MLM.
I didn't see anyone getting like this over the term "kindlepreneur" and that business has been going for a few years. But it's run by a man, so maybe that's why people accept the term as legitimate.
Having said that, "She-EO" is painfully awkward and I can't see a demographic it would benefit. I can agree that one needs to die.