My take on it is the wording suggests to women who might actually worry about this is, "yes, you do look awful, but never mind, nurses have seen it before"
And to women like me who have never once considered that medical staff, of either sex, cared, might have cared.
My own self- confidence permits me to dismiss that latter conclusion as improbable, or if not improbable, then such behaviour is the medical staff's problem not mine. I hope everyone who never worried about this comes to the same conclusion because otherwise this campaign will do the opposite of what it purports to do.