Have just skim read the article.
My first thought is that surely the way the trans debate has been fought has simply added another layer of shit to wade through for women trying to improve things - as PPs have said, if the language is monkeyed with to be "inclusive" then discussions become utterly fraught and the real issues become mired in a sea of generalities that take the focus away from the people at the heart of them - women.
It's all very well saying in effect "just ignore it and it will go away" but it isn't and women raising the alarm are being destroyed. Like it or not (and I personally don't) if you are actively engaged in the world, social media is a tool you have to use - especially in terms of commerce when paid for advertising is often out of reach of smaller enterprises.This is why women have to fight for their words, and challenge big companies who appear to wilfully ignore the damage they are doing every time they erase the terms that have served us adequately for centuries.
Addressing all the more important issues has become similar to doing a route march with a 60lb rucksack on, and then being told to add another when you're two thirds to your goal - and women didn't start this fight. We were kind and inclusive and then the inch that we gave became a mile.
I'm just getting to the point where my tolerance and understanding might run out completely.